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Marketing 3.0 - Phillip Kotler

Disponibilização do livro Marketing 3.0, do ilustre autor Phillip KOTLER (a maior autoridade já premiada do Marketing mundial). 100% Gratuito.

Disponibilização do livro Marketing 3.0, do ilustre autor Phillip KOTLER (a maior autoridade já premiada do Marketing mundial). 100% Gratuito.

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17. Michael E. Porter e Mark R. Kramer, “Strategy & Society: The Link between<br />

Competitive Advantage and Corporate Social Responsibility”, Harvard Business<br />

Review, dezembro de 2006.<br />

18. Nicholas Ind, Living the Brand: How to Transform Every Member of Your<br />

Organization into a Brand Champion (Londres: Kogan Page, 2007).<br />

19. Rosabeth Moss Kanter, “Transforming Giants”, Harvard Business Review, janeiro<br />

2008.<br />

20. Brian O’Reilly, “The Rent-a-Car Jocks Who Made Enterprise #1”, Fortune, 26 de<br />

outubro, 1996.<br />

21. Jim Collins, “Align Action and Values”, Leadership Excellence, janeiro de 2009.<br />

22. 22. Chris Murphy, “S.C. Johnson Does More than Talk”, Information Week, 19 de<br />

setembro de 2005.<br />

23. Robert Levering, “The March of Flextime Transatlantic Trends”, Financial Times, 28<br />

de abril de 2005.<br />

24. Tamara J. Erickson e Lynda Gratton, “What It Means to Work Here”, Harvard<br />

Business Review, março de 2007.<br />

25. Charles Fishman, “The War for Talent”, Fast Company, 18 de dezembro de 2007.<br />

26. Greg Hills e Adeeb Mahmud, “Volunteering for Impact: Best Practices in<br />

International Corporate Volunteering”, FSG Social Impact Advisor, setembro de<br />

2007.<br />

27. Rosabeth Moss Kanter, Empresas fora de série: Estratégias inovadoras para criar<br />

valor, inovação e crescimento (Rio de Janeiro: Campus/Elsevier, 2010).

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