Marketing 3.0 - Phillip Kotler
Disponibilização do livro Marketing 3.0, do ilustre autor Phillip KOTLER (a maior autoridade já premiada do Marketing mundial). 100% Gratuito.
Disponibilização do livro Marketing 3.0, do ilustre autor Phillip KOTLER (a maior autoridade já premiada do Marketing mundial). 100% Gratuito.
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14. C.K. Prahalad, A riqueza na base da pirâmide (São Paulo: Bookman, 2009).<br />
15. James Austin, Herman B. Leonard e James W. Quinn, “Timberland: Commerce and<br />
Justice”, Harvard Business School Case, revisado em 21 de dezembro de 2004.<br />
16. Marc Benioff e Karen Southwick, Compassionate Capitalism: How Corporations Can<br />
Make Doing Good an Integral Part of Doing Well (Fraklin Lajes, NJ: The Career<br />
Press Inc., 2004).<br />
17. Paul Dolan e Thom Elkjer, True to Our Roots: Fermenting a Business Revolution<br />
(Nova York: Bloomberg Press, 2003).<br />
18. Peter F. Drucker, “What Business Can Learn from Nonprofits”, Classic Drucker<br />
(Boston: Harvard Business School Press, 2006).<br />
19. Charles Handy, “Finding Sense in Uncertainty”, in Rowan Gibson, Rethinking the<br />
Future: Rethinking Business, Principles, Competition, Control and Complexity,<br />
Leadership, Markets, and the World (Londres: Nicholas Brealey Publishing, 1997).<br />
20. Reggie Van Lee, Lisa Fabish e Nancy McGaw, “The Value of Corporate Values”,<br />
strategy+business, exemplar 39.
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