DUKA, CERVERA, ÅHLÉNS - Mälardalens högskola

More documents

Recommendations

Info

DUKA, Cervera, Åhléns – Potentiella distributionskanaler för Ulf Hanses Design AB Innehållsförteckning 1 INLEDNING.................................................................................................................................................................. 1 1.1 PROBLEMOMRÅDE.................................................................................................................................................1 1.2 DISPOSITION...........................................................................................................................................................2 2 METOD........................................................................................................................................................................... 4 2.1 ANGREPPSSÄTT......................................................................................................................................................4 2.2 URVALSKRITERIER................................................................................................................................................4 2.3 MODELL..................................................................................................................................................................5 2.4 DATAINSAMLING...................................................................................................................................................5 2.4.1 Källkritik .......................................................................................................................................................... 7 3 MARKNADSBESKRIVNING.................................................................................................................................. 9 3.1 BRANSCHÖVERSIKT...............................................................................................................................................9 3.2 DUKA ...................................................................................................................................................................10 3.3 CERVERA ..............................................................................................................................................................10 3.4 ÅHLÉNS.................................................................................................................................................................11 3.5 DISTRIBUTIONSKANALER...................................................................................................................................11 4 LITTERATURGENOMGÅNG OCH TEORETISK BAKGRUND............................................................13 4.1 BUSINESS-TO-BUSINESS INKÖP .........................................................................................................................16 4.1.1 Inköpsbeteende i inköpscenter (The Buying Center) ..............................................................................16 4.1.2 Faktorer som påverkar inköpsbeteendet i inköpscentret.......................................................................17 4.2 KONKRETA KRAV................................................................................................................................................19 4.2.1 Produktegenskaper – pris, kvalitet, image, förpackning, material......................................................20 4.2.2 Rabattsystem..................................................................................................................................................20 4.2.3 Varumärke.....................................................................................................................................................20 4.2.4 Koncept...........................................................................................................................................................21 4.2.5 Säljsupport.....................................................................................................................................................21 4.2.6 Leveransvillkor.............................................................................................................................................21 4.2.7 Långsiktiga relationer .................................................................................................................................21 4.3 EGEN ARBETSMODELL ........................................................................................................................................22 5 INKÖPSCENTER OCH KONKRETA KRAV PÅ LEVERANTÖRER HOS DUKA, CERVERA, ÅHLÉNS ..................................................................................................................................................................................23 5.1 DUKA ...................................................................................................................................................................23 5.1.1 Konkreta krav................................................................................................................................................25 5.2 CERVERA ..............................................................................................................................................................26 5.2.1 Konkreta krav................................................................................................................................................29 5.3 ÅHLÉNS ...............................................................................................................................................................30 5.3.1 Konkreta krav................................................................................................................................................34 6 ANALYS OCH SLUTSATSER..............................................................................................................................36 6.1 INKÖPSBETEENDE I INKÖPSCENTER...................................................................................................................36 6.2 KONKRETA KRAV................................................................................................................................................39 6.2.1 Produktegenskaper – pris, kvalitet, image, förpackning, material......................................................39 6.2.2 Koncept och överensstämmelse med sortiment.......................................................................................40 6.2.3 Leveransvillkor.............................................................................................................................................40 6.2.4 Långsiktiga relationer .................................................................................................................................41 6.3 SLUTSATSER.........................................................................................................................................................42 7 REKOMMENDATIONER ......................................................................................................................................45 7.1 FÖRSLAG PÅ FORTSATT FORSKNING.................................................................................................................46
DUKA, Cervera, Åhléns – Potentiella distributionskanaler för Ulf Hanses Design AB Appendix APPENDIX 1 – HANSES DESIGNADE PRODUKTER..............................................................................................................1 APPENDIX 2 – FRÅGEFORMULÄR/ÖPPNA FRÅGOR SAMT ST ÖDORD...............................................................................3 APPENDIX 3 – SWOT-ANALYS FÖR ULF HANSES DESIGN AB......................................................................................4 Figurförteckning TABELL 1: INTERVJUER..............................................................................................................................................................6 MODELL 1: MÖJLIGA DISTRIBUTIONSKANALER FÖR ULF HANSES DESIGN AB..............................................................12 MODELL 2: ÖVERGÅNGEN FRÅN 4 P I CENTRUM OCH RELATIONER, NÄTVERK OCH INTERAKTION SOM STÖD, TILL RELATIONER, NÄTVERK OCH INTERAKTION I CENTRUM OCH 4 P SOM STÖD.........................................................14 MODELL 3: DE VIKTIGASTE FAKTORE R SOM PÅVERKAR INKÖP SBETEENDE....................................................................15 MODELL 4: ARBETSMODELL...................................................................................................................................................22 MODELL 5: DUKA: S INKÖPSCENTER, DE PÅVERKANDE FAKTORER OCH DE KONKRETA KRAVEN.............................26 MODELL 6: CERVERA: S INKÖPSCENTER, PÅVERKANDE FAKTORER OCH DE KONKRETA KRAVEN...............................30 MODELL 7: ÅHLÉNS INKÖPSCENTER, PÅVERKANDE FAKTORER OCH DE KONKRETA KRAVEN.....................................35 MODELL 8: DUKA: S, CERVERA: S SAMT ÅHLÉNS INKÖPSCENTER.................................................................................36 MODELL 9: DUKA: S, CERVERA: S SAMT ÅHLÉNS KONKRETA KRAV.............................................................................42
Page 1 and 2: Institutionen för Ekonomi och Info
Page 3: SAMMANFATTNING Datum: 2003-02-12 Ni
Page 7 and 8: DUKA, Cervera, Åhléns - Potentiel
Page 55 and 56:
DUKA, Cervera, Åhléns - Potentiel
Page 57 and 58:
Sida 2
Page 59 and 60:
Appendix 3 - SWOT-Analys för Ulf H
Page 61:
• Mäktiga konkurrenter, exempelv
show all

DUKA, CERVERA, ÅHLÉNS - Mälardalens högskola

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?