DIE GROSSE

Sending out a press release
Placement of press releases, as with advertisements,
is crucial and needs to be
well thought out. Today they can usually
be sent out by email (make sure that
you have the journalists‘ correct email
addresses), although if you have prepared
a press pack with photos or samples,
Die Autoren: Lucy Renner Jones und Anita Duncan
CROSSWORD PUZZLE
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ProFirma 06 2010
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Across:
1. re-plan, for example an appointment
5. the amount of work to be done
6. check
7. speak in a way that makes it hard to hear
exactly what you are saying
9. worth doing
10. rare
11. to place something on the Internet
16. to wait a short time, perhaps because you are unsure
17. to rush
18. to use something with caution
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then snail mail is necessary. Do your
research: fi nd out which publication or
show would be best and contact a specifi
c person directly. Ask colleagues for
contacts you can use to get your press
release seen and don’t be afraid to network
– in this game, contacts are everything.
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10
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Answers: Across: 1. reschedule, 5. workload, 6. review, 7. mumble, 9. rewarding, 10. odd, 11. post, 16. hesitation, 17. dash,
18. sparingly Down: 2. extent, 3. fare, 4. hence, 7. merely, 8. undeniably, 9. retiring, 12. swap, 13. vendor, 14. unison, 15. chunk
Down:
2. the reach or area of something
3. money paid for travelling
4. a synonym for “thus”
7. a synonym for “only”
8. without a doubt
9. reserved character
12. exchange one thing
for another
13. seller
14. together
15. a large piece of something