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PoPulationand Public HealtH etHics

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Aside from the values implicitly or explicitly raised by decision-makers and<br />

reviewers, an effective ethics analysis will identify and seek to balance the<br />

values of those impacted by the decision as well as other values that are accepted<br />

within the broader social context. For example, a cornerstone of public<br />

health ethics is the value of social justice.* An ethics analysis that does not<br />

include review of this value would be incomplete. But again, while we will<br />

likely all agree that social justice is important when we decide what tobaccocessation<br />

strategies to support, what exactly we mean by this may be very<br />

different. The meanings we attach may span treating everyone equitably, maximizing<br />

overall happiness, building community solidarity, seeking equality<br />

of outcome or achieving equality of opportunity. Each of these would lead to<br />

different distribution schemes. It is thus also important to name commonly<br />

accepted norms in society and then to include it in the discussion of weighing<br />

and balancing what should matter most.<br />

Closing Thoughts<br />

Ethics analysis of system-level public health issues requires disciplined and<br />

rigorous attention both to the content of the discussion and the way the<br />

discussion happens; that is, who is involved and how these individuals are<br />

treated. I have highlighted some of the complexities of the content that require<br />

attention in this case study, but this remains only part of the equation.<br />

Decision makers and analysts need to pay attention to both the what and the<br />

how of the discussion, and build skills in both areas, in order to undertake<br />

meaningful ethics analysis.<br />

* See for example Tulchinsky, T. H., Varavikova, E. A. (2010). What is the “New <strong>Public</strong> Health”?<br />

<strong>Public</strong> Health Reviews, and Buchanan, D. R. (2000). An ethic for health promotion: Rethinking the<br />

sources of human well-being. New York, NY: Oxford University Press.<br />

Use of evidence for program decision making<br />

143

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