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Gambling motivation and involvement: A review of social

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Sociological approaches<br />

SOciOLOGy StudiES thE organization <strong>of</strong> society <strong>and</strong> the behavior <strong>of</strong> individuals in<br />

<strong>social</strong> interaction. There are two main varieties: macro <strong>and</strong> micro sociology. The<br />

first concerns <strong>social</strong> structure <strong>and</strong> the function <strong>of</strong> society at large; the second concerns<br />

the interaction between individuals in ongoing <strong>social</strong> life. The two types <strong>of</strong><br />

sociology are not easily integrated. Rather, they emerge as two quite different sciences.<br />

The macro approach is akin to political science <strong>and</strong> economics, <strong>and</strong> quantitative<br />

methods are <strong>of</strong>ten used; the micro approach has affinities with ethnology <strong>and</strong><br />

anthropology, <strong>of</strong>ten employing qualitative methods.<br />

Common to the macro <strong>and</strong> the micro sociological approaches to gambling is that<br />

both <strong>of</strong>fer a complement to the medical model <strong>of</strong> excessive gambling. Reasons why<br />

some individuals play way too much are found in the <strong>social</strong> contexts <strong>of</strong> gambling<br />

rather than in the psyches <strong>of</strong> individuals.<br />

Structural functionalism<br />

Structural functionalism is a sociological macro theory based on the assumption<br />

that society is made up <strong>of</strong> components that have distinctive functions. When essential<br />

components <strong>of</strong> society conflict, society creates mechanisms to h<strong>and</strong>le the conflict<br />

<strong>and</strong> integrate the overall system. Society is like a big self-regulating machine or<br />

organism that, over time, maintains equilibrium.<br />

Two major sociological studies <strong>of</strong> gambling are based on structural functional<br />

theory: Edward Devereux’s <strong>Gambling</strong> <strong>and</strong> the Social Structure: A Sociological<br />

Study <strong>of</strong> Lotteries <strong>and</strong> Horseracing in Contemporary America [59] <strong>and</strong> Necama<br />

Tec’s <strong>Gambling</strong> in Sweden [60].<br />

Devereux’s monumental book (1084 pages in two volumes) on gambling in the<br />

USA contains a multitude <strong>of</strong> valuable observations <strong>and</strong> interesting thoughts, but<br />

here we will only be concerned with its structural-functionalistic core argument.<br />

Devereux’s work rests on a classical sociological foundation, stemming mainly from<br />

Émile Durkheim <strong>and</strong> Max Weber, as their theories were developed in the USA by<br />

Talcott Parsons. At the time <strong>of</strong> Devereux’s study, much <strong>of</strong> the gambling in the USA<br />

was illegal <strong>and</strong> the prevalent attitude toward gambling was quite negative <strong>and</strong> moralizing.<br />

It was common to view gambling as <strong>social</strong> deviance, an activity that was<br />

part <strong>and</strong> parcel <strong>of</strong> the life-world <strong>of</strong> criminal <strong>and</strong> depraved individuals [60, 61]. This<br />

conception is outdated nowadays, <strong>and</strong> expressed only occasionally in academic<br />

contexts [62], since gambling has become a leisure activity practiced by a large part<br />

<strong>of</strong> the population. Such arguments will therefore not be discussed in this knowledge<br />

<strong>review</strong>.<br />

12 G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T

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