Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
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Sociological approaches<br />
SOciOLOGy StudiES thE organization <strong>of</strong> society <strong>and</strong> the behavior <strong>of</strong> individuals in<br />
<strong>social</strong> interaction. There are two main varieties: macro <strong>and</strong> micro sociology. The<br />
first concerns <strong>social</strong> structure <strong>and</strong> the function <strong>of</strong> society at large; the second concerns<br />
the interaction between individuals in ongoing <strong>social</strong> life. The two types <strong>of</strong><br />
sociology are not easily integrated. Rather, they emerge as two quite different sciences.<br />
The macro approach is akin to political science <strong>and</strong> economics, <strong>and</strong> quantitative<br />
methods are <strong>of</strong>ten used; the micro approach has affinities with ethnology <strong>and</strong><br />
anthropology, <strong>of</strong>ten employing qualitative methods.<br />
Common to the macro <strong>and</strong> the micro sociological approaches to gambling is that<br />
both <strong>of</strong>fer a complement to the medical model <strong>of</strong> excessive gambling. Reasons why<br />
some individuals play way too much are found in the <strong>social</strong> contexts <strong>of</strong> gambling<br />
rather than in the psyches <strong>of</strong> individuals.<br />
Structural functionalism<br />
Structural functionalism is a sociological macro theory based on the assumption<br />
that society is made up <strong>of</strong> components that have distinctive functions. When essential<br />
components <strong>of</strong> society conflict, society creates mechanisms to h<strong>and</strong>le the conflict<br />
<strong>and</strong> integrate the overall system. Society is like a big self-regulating machine or<br />
organism that, over time, maintains equilibrium.<br />
Two major sociological studies <strong>of</strong> gambling are based on structural functional<br />
theory: Edward Devereux’s <strong>Gambling</strong> <strong>and</strong> the Social Structure: A Sociological<br />
Study <strong>of</strong> Lotteries <strong>and</strong> Horseracing in Contemporary America [59] <strong>and</strong> Necama<br />
Tec’s <strong>Gambling</strong> in Sweden [60].<br />
Devereux’s monumental book (1084 pages in two volumes) on gambling in the<br />
USA contains a multitude <strong>of</strong> valuable observations <strong>and</strong> interesting thoughts, but<br />
here we will only be concerned with its structural-functionalistic core argument.<br />
Devereux’s work rests on a classical sociological foundation, stemming mainly from<br />
Émile Durkheim <strong>and</strong> Max Weber, as their theories were developed in the USA by<br />
Talcott Parsons. At the time <strong>of</strong> Devereux’s study, much <strong>of</strong> the gambling in the USA<br />
was illegal <strong>and</strong> the prevalent attitude toward gambling was quite negative <strong>and</strong> moralizing.<br />
It was common to view gambling as <strong>social</strong> deviance, an activity that was<br />
part <strong>and</strong> parcel <strong>of</strong> the life-world <strong>of</strong> criminal <strong>and</strong> depraved individuals [60, 61]. This<br />
conception is outdated nowadays, <strong>and</strong> expressed only occasionally in academic<br />
contexts [62], since gambling has become a leisure activity practiced by a large part<br />
<strong>of</strong> the population. Such arguments will therefore not be discussed in this knowledge<br />
<strong>review</strong>.<br />
12 G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T