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Gambling motivation and involvement: A review of social

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The notion <strong>of</strong> “pathological gambling” as a medical <strong>and</strong> individual problem is<br />

the subject <strong>of</strong> critique in numerous cultural studies <strong>and</strong> works discussing the scientific<br />

concepts <strong>and</strong> paradigms used both in problem gambling research <strong>and</strong> in current<br />

political discourse [394, 396–406]. While such discussions may not tell much about<br />

the <strong>motivation</strong>s <strong>of</strong> gamblers <strong>and</strong> the determinants <strong>of</strong> gambling <strong>involvement</strong>, they<br />

raise important questions about how excessive gambling may be viewed in a more<br />

general light, <strong>and</strong> about the position <strong>of</strong> researchers in the societal, <strong>and</strong> thus to some<br />

extent inevitably ideological, production <strong>of</strong> knowledge. Reflection on these questions<br />

is <strong>of</strong> benefit since it helps to view pieces <strong>of</strong> knowledge building in their wider<br />

epistemological <strong>and</strong> cultural context.<br />

Finally, there are works that analyze cultural dimensions <strong>of</strong> contemporary gambling<br />

settings with a focus on design <strong>and</strong> cultural geographical space [407–411].<br />

While not investigating gambling as activity, these studies concern the symbolism<br />

<strong>of</strong> places constructed for gambling <strong>and</strong> how gambling interacts with the socio-geographic<br />

environment. Large-scale commercial gambling may significantly shape city-<br />

scapes as well as the distribution <strong>and</strong> flow <strong>of</strong> human beings in geographical space<br />

[409]. This impact – evident in places such as Las Vegas <strong>and</strong> Macao – is a subject <strong>of</strong><br />

human geography.<br />

RELEvancE tO pRObLEm GambLinG StudiES<br />

Cultural studies are a mixed bag <strong>of</strong> observation <strong>and</strong> ideas. Their usefulness for<br />

investigations <strong>of</strong> gambling <strong>involvement</strong> <strong>and</strong> problem gambling is <strong>of</strong> the same general<br />

kind as that <strong>of</strong> historical studies. That is, there is no direct relevance but good cultural<br />

studies encourage us to reflect on the role <strong>of</strong> gambling in society <strong>and</strong> culture.<br />

The production <strong>of</strong> knowledge about excessive gambling is inevitably colored by the<br />

society in which it takes place <strong>and</strong> current cultural values. Being conscious about the<br />

societal <strong>and</strong> cultural framing <strong>of</strong> science is <strong>of</strong> benefit as it helps researchers to view<br />

their contributions in the wider epistemological context.<br />

G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T 57

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