Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
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theory. In these studies, the objective <strong>of</strong> the discussion on gambling is thus two-fold:<br />
to illustrate the applicability <strong>and</strong> usefulness <strong>of</strong> certain theories <strong>and</strong> to explain or<br />
illuminate particular gambling practices. Some <strong>of</strong> these ethnographic studies are<br />
discussed in other parts <strong>of</strong> this report.<br />
The general lesson <strong>of</strong> ethnographic studies is that a comprehensive <strong>and</strong> “deep”<br />
underst<strong>and</strong>ing <strong>of</strong> particular gambling practices can be obtained only by the use <strong>of</strong><br />
ethnographic methods, including participant observation, <strong>and</strong> by taking a “native”<br />
point <strong>of</strong> view, i.e. the view <strong>of</strong> the gamblers. The exhaustive description <strong>of</strong> a gambling<br />
setting, condensed to a model or set <strong>of</strong> rules, would allow an outsider to enter<br />
the setting <strong>and</strong> behave perfectly appropriately, in the eyes <strong>of</strong> the native actors [105p. 6] . The model or set <strong>of</strong> rules may be further abstracted, but then loses its full power<br />
as a template for appropriate behavior. The ethnographic studies reveal motives<br />
for participating in gambling. As to symbolic <strong>and</strong> <strong>social</strong> structures, they provide<br />
a picture <strong>of</strong> the gambling setting <strong>and</strong> its practices, in which – ideally – the crucial<br />
components, interconnections, recurring themes <strong>and</strong> layers <strong>of</strong> significance can be<br />
discerned. Ethnographic studies have the potential to reveal situational rationalities<br />
[98], i.e. patterns <strong>of</strong> thinking shaped by peculiarities <strong>of</strong> the game, the setting, <strong>and</strong><br />
<strong>social</strong> interaction, which determine how money is spent on gambling. Such rationalities<br />
– for instance, betting on long-shot horses, overestimating the skill element<br />
<strong>of</strong> gambling, <strong>and</strong> chasing losses – may appear sound to the gambler involved in<br />
gambling but not to an outside observer.<br />
RELEvancE tO pRObLEm GambLinG StudiES<br />
Ethnographic studies are <strong>of</strong> significant value for problem gambling research. Such<br />
studies reveal motives for gambling among various groups <strong>of</strong> people <strong>and</strong> with<br />
respect to different forms <strong>of</strong> gambling. They may give insight into processes <strong>and</strong><br />
conditions that contribute to high <strong>involvement</strong> in gambling, which may make it possible<br />
to identify risk factors for problem gambling. Ethnographic studies may also<br />
reveal conditions that moderate tendencies to excessive gambling <strong>and</strong> ways in which<br />
individuals cope with emerging gambling problems. They also describe attitudes<br />
<strong>and</strong> moralities that relate to gambling <strong>and</strong> that consequently have an impact on<br />
the extent to which it is practiced. All this knowledge is useful both when designing<br />
problem gambling surveys <strong>and</strong> in the interpretation <strong>of</strong> results. While qualitative ethnographic<br />
studies provide a reality check for quantitative survey studies, quantitative<br />
survey studies provide hard facts <strong>and</strong> figures about gambling behavior.<br />
52 G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T