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Gambling motivation and involvement: A review of social

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theory. In these studies, the objective <strong>of</strong> the discussion on gambling is thus two-fold:<br />

to illustrate the applicability <strong>and</strong> usefulness <strong>of</strong> certain theories <strong>and</strong> to explain or<br />

illuminate particular gambling practices. Some <strong>of</strong> these ethnographic studies are<br />

discussed in other parts <strong>of</strong> this report.<br />

The general lesson <strong>of</strong> ethnographic studies is that a comprehensive <strong>and</strong> “deep”<br />

underst<strong>and</strong>ing <strong>of</strong> particular gambling practices can be obtained only by the use <strong>of</strong><br />

ethnographic methods, including participant observation, <strong>and</strong> by taking a “native”<br />

point <strong>of</strong> view, i.e. the view <strong>of</strong> the gamblers. The exhaustive description <strong>of</strong> a gambling<br />

setting, condensed to a model or set <strong>of</strong> rules, would allow an outsider to enter<br />

the setting <strong>and</strong> behave perfectly appropriately, in the eyes <strong>of</strong> the native actors [105p. 6] . The model or set <strong>of</strong> rules may be further abstracted, but then loses its full power<br />

as a template for appropriate behavior. The ethnographic studies reveal motives<br />

for participating in gambling. As to symbolic <strong>and</strong> <strong>social</strong> structures, they provide<br />

a picture <strong>of</strong> the gambling setting <strong>and</strong> its practices, in which – ideally – the crucial<br />

components, interconnections, recurring themes <strong>and</strong> layers <strong>of</strong> significance can be<br />

discerned. Ethnographic studies have the potential to reveal situational rationalities<br />

[98], i.e. patterns <strong>of</strong> thinking shaped by peculiarities <strong>of</strong> the game, the setting, <strong>and</strong><br />

<strong>social</strong> interaction, which determine how money is spent on gambling. Such rationalities<br />

– for instance, betting on long-shot horses, overestimating the skill element<br />

<strong>of</strong> gambling, <strong>and</strong> chasing losses – may appear sound to the gambler involved in<br />

gambling but not to an outside observer.<br />

RELEvancE tO pRObLEm GambLinG StudiES<br />

Ethnographic studies are <strong>of</strong> significant value for problem gambling research. Such<br />

studies reveal motives for gambling among various groups <strong>of</strong> people <strong>and</strong> with<br />

respect to different forms <strong>of</strong> gambling. They may give insight into processes <strong>and</strong><br />

conditions that contribute to high <strong>involvement</strong> in gambling, which may make it possible<br />

to identify risk factors for problem gambling. Ethnographic studies may also<br />

reveal conditions that moderate tendencies to excessive gambling <strong>and</strong> ways in which<br />

individuals cope with emerging gambling problems. They also describe attitudes<br />

<strong>and</strong> moralities that relate to gambling <strong>and</strong> that consequently have an impact on<br />

the extent to which it is practiced. All this knowledge is useful both when designing<br />

problem gambling surveys <strong>and</strong> in the interpretation <strong>of</strong> results. While qualitative ethnographic<br />

studies provide a reality check for quantitative survey studies, quantitative<br />

survey studies provide hard facts <strong>and</strong> figures about gambling behavior.<br />

52 G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T

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