Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
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1) The dream <strong>of</strong> hitting the jackpot. This motive is salient in lotteries <strong>and</strong> other<br />
games where, for a small stake, people are <strong>of</strong>fered the possibility to win huge<br />
sums <strong>of</strong> money that promise to transform life for the better.<br />
2) Social rewards. The <strong>social</strong> rewards <strong>of</strong> gambling pertain to three dimensions:<br />
communion (<strong>social</strong>izing with other people), competition (playing against opponents)<br />
<strong>and</strong> ostentation (the player displaying wealth, skill <strong>and</strong> strong character,<br />
thereby gaining prestige).<br />
3) Intellectual challenge. <strong>Gambling</strong> has the role <strong>of</strong> an intellectually stimulating<br />
hobby <strong>and</strong> interest.<br />
4) The mood change induced by games. Some games provide plenty <strong>of</strong> excitement<br />
(e.g. horse betting with large stakes), while highly repetitive games (e.g. slot<br />
machines) may be perceived as relaxing <strong>and</strong> a way <strong>of</strong> shutting out the outside<br />
world.<br />
5) The chance <strong>of</strong> winning constitutes the core <strong>of</strong> all gambling games. Winning has<br />
pr<strong>of</strong>ound psychological <strong>and</strong> cultural significance. Winning produces a primordial<br />
joyful feeling, a most rewarding experience to any gambler.<br />
The model does not pretend to say much about varying levels <strong>of</strong> <strong>involvement</strong> in<br />
gambling. However, individual variations in the strength <strong>of</strong> the five <strong>motivation</strong>s<br />
obviously relate to individual degrees <strong>of</strong> <strong>involvement</strong> in gambling. A very strong<br />
<strong>motivation</strong> can thus be seen as producing gambling at risky levels, <strong>and</strong> multiple<br />
<strong>motivation</strong>s to increase an individual’s risk <strong>of</strong> developing problem gambling. The<br />
model has a certain correspondence to constellations <strong>of</strong> problem gambling factors<br />
that have been identified in psychological research, such as the “Four Es <strong>of</strong> problem<br />
gambling”: Escape, Esteem, Excess <strong>and</strong> Excitement [416, 417].<br />
RELEvancE tO pRObLEm GambLinG StudiES<br />
Motivational models are useful as far as they succeed in uncovering the true motives<br />
people have for gambling. Models built entirely on responses that people give to<br />
questionnaire items may not succeed in this, as the actual motives may be overshadowed<br />
by the truism that people gamble to win money. Models derived from player<br />
tracking studies <strong>and</strong> ethnographic research, as well as from in-depth interviews <strong>and</strong><br />
focus groups, appear more promising. Knowing the true motives for why people<br />
participate in gambling is obviously <strong>of</strong> value for research that aims to uncover determinants<br />
<strong>of</strong> varying levels <strong>of</strong> gambling <strong>involvement</strong>.<br />
G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T 59