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Gambling motivation and involvement: A review of social

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covering 58 <strong>of</strong> the 60 distinct cultural areas <strong>of</strong> the world as defined by anthropologist<br />

Peter Murdock in the World Ethnographic Sample [286]. Statistical regression<br />

analysis showed that four factors emerged as co-varying with the presence <strong>and</strong><br />

intensity <strong>of</strong> gambling, explaining 68 percent <strong>of</strong> the observed variation:<br />

• presence <strong>of</strong> domestic commercial money (positive)<br />

• presence <strong>of</strong> socioeconomic inequality (positive)<br />

• society nomadic or semi-nomadic <strong>and</strong> more than half <strong>of</strong> its food supply coming<br />

from animal husb<strong>and</strong>ry (negative)<br />

• location in North America (positive)<br />

The present author has discussed these findings at length elsewhere [283], <strong>of</strong>fering<br />

alternative or complementary explanations to those suggested by Pryor from his utility<br />

theory perspective. To assist the reader, a brief recapitulation <strong>of</strong> that discussion<br />

follows here. Commercial money makes it easier to gamble, especially in cultures<br />

with elaborate exchange systems where items carry <strong>social</strong> <strong>and</strong> cultural meanings<br />

that supersede their use value. Where there is socioeconomic inequality, those who<br />

are poor are aware <strong>of</strong> the affluence <strong>of</strong> the rich <strong>and</strong> dream <strong>of</strong> becoming affluent themselves,<br />

a dream that promotes gambling. Nomadic peoples can bring with them only<br />

a limited stock <strong>of</strong> items necessary for survival <strong>and</strong> many <strong>of</strong> them do not use money.<br />

To lose these items at gambling could mean disaster for a family <strong>and</strong> to win more <strong>of</strong><br />

them would be <strong>of</strong> very limited utility, hence gambling tends to be uncommon. Location<br />

in North America refers in this cross-cultural sample to first nation peoples.<br />

With the exception <strong>of</strong> tribes in the arctic <strong>and</strong> sub-arctic area, gambling was usually<br />

prevalent <strong>and</strong> intense among the North American first nation peoples. <strong>Gambling</strong><br />

had important inter-tribal functions that spread games <strong>and</strong> the practice <strong>of</strong> gambling<br />

over the continent <strong>and</strong> sustained it at a high level <strong>of</strong> intensity.<br />

Pryor’s [144] cross-cultural statistical study on gambling <strong>and</strong> those on “games <strong>of</strong><br />

chance” have examined quite a few other <strong>social</strong>, cultural <strong>and</strong> psychological factors.<br />

The correlations (negative or positive) with gambling claimed to have been found in<br />

these studies are either related to the four factors mentioned above or questionable<br />

[283, 287, 288]. An ocular inspection <strong>of</strong> a map showing the geographical distribution<br />

across cultures <strong>of</strong> gambling in the pre-colonial world does not suggest any other<br />

obvious factors, apart from the four identified by Pryor <strong>and</strong> factors related to these,<br />

correlating with gambling [283].<br />

The other cross-cultural statistical study that identifies gambling per se used a<br />

sample <strong>of</strong> 60 societies from the HRAF, <strong>of</strong> which 32 had an entry on gambling [289].<br />

The study, which used also other bodies <strong>of</strong> source data, had the aim <strong>of</strong> testing the<br />

two predictions, derived from evolutionary theory, that gambling has to do with<br />

risk-seeking <strong>and</strong> that males <strong>and</strong> young adults are more prone to seek risk than are<br />

females <strong>and</strong> older adults. The predictions to be tested were thus that: (a) males gamble<br />

more, their gambling is riskier, <strong>and</strong> they more <strong>of</strong>ten have gambling problems,<br />

<strong>and</strong> (b) the same would hold for young adults compared to older adults. The study<br />

found support in the HRAF data for the first prediction but not for the second.<br />

50 G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T

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