Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
Gambling motivation and involvement: A review of social
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“A conceptual model <strong>of</strong> gambling behavior: Fishbein’s theory <strong>of</strong> reasoned action”<br />
[423]. This model applies the theory <strong>of</strong> reasoned action [424] to gambling. The<br />
theory assumes that behavioral intentions are dependent on a person’s attitudes<br />
towards the behavior <strong>and</strong> how other people view the behavior (subjective norms). A<br />
person’s decision to behave in a certain way is based on a rational calculus <strong>of</strong> weighted<br />
values <strong>of</strong> attitudes <strong>and</strong> subjective norms. The weighting depends on certain<br />
factors, such as personal disposition. The theory holds that the decision to act or<br />
not is rational, resulting in an optimal choice, but that the information on which the<br />
decision is made may be incomplete <strong>and</strong> inaccurate. The model <strong>of</strong> gambling behavior<br />
consists <strong>of</strong> a formula including about 25 factors, among them variables such<br />
as personality, demographics, locus <strong>of</strong> control, <strong>and</strong> “<strong>motivation</strong>/need structure”.<br />
The subjective norms <strong>of</strong> others are clearly a <strong>social</strong> factor <strong>and</strong> an individual’s beliefs<br />
about gambling are formed by education <strong>and</strong> socio-economic circumstances.<br />
“Biopsycho<strong>social</strong> model <strong>of</strong> pathological gambling” [5]. The model outlines causal<br />
<strong>and</strong> mediating relationships <strong>and</strong> is composed <strong>of</strong> eight steering components, which<br />
in turn have their sub-factors. The steering components are: potentiating variables,<br />
antecedents, beliefs, alternative behaviors, capability, consequences, identity <strong>and</strong><br />
spirituality/values. Most <strong>of</strong> the factors are psychological. Availability <strong>of</strong> gambling<br />
is a societal factor <strong>and</strong> reinforcement <strong>of</strong> gambling behavior has a <strong>social</strong> dimension.<br />
The components identity <strong>and</strong> spirituality/values are framed by society <strong>and</strong> culture.<br />
“Social cognitive model <strong>of</strong> lottery gambling behaviour” [425, 426]. The model<br />
builds on <strong>social</strong> cognitive theory [35] <strong>and</strong> assumes the interaction between three<br />
sets <strong>of</strong> variables. The first set comprises behavior variables: the frequency <strong>of</strong> lottery<br />
participation, the amounts spent, <strong>and</strong> chasing losses. The second set comprises personal<br />
variables: demographic, psychological, <strong>and</strong> cognitive. The third set comprises<br />
environmental variables, including: prize money, availability <strong>of</strong> lottery, <strong>and</strong> <strong>social</strong><br />
environment. Social variables are thus given about equal importance in shaping<br />
gambling behavior as are personal variables.<br />
“Psycho-structural cybernetic model, feedback <strong>and</strong> problem gambling: A new theoretical<br />
approach” [427]. In this model, problem gambling behavior is generated by<br />
the interaction between two mechanisms. One is located within the agent, comprising<br />
psychology <strong>and</strong> biology. The other is external <strong>and</strong> structural, including culture,<br />
economic disparity, community structure, political/public health policy <strong>and</strong> broadcast<br />
agents. Crucial to the structural mechanism are streams <strong>of</strong> cybernetic information<br />
processing. There are 10 main factors in the model.<br />
“Bio-psycho-<strong>social</strong>-sociological model” [397]. This model includes biological, psychological<br />
<strong>and</strong> <strong>social</strong> factors that influence <strong>involvement</strong> in gambling <strong>and</strong>, on top <strong>of</strong><br />
this, a further layer <strong>of</strong> “sociological imagination”. The model is constructed for the<br />
purpose <strong>of</strong> improving the treatment <strong>of</strong> problem gamblers <strong>and</strong> sociological imagination<br />
is suggested as a key to this – that is, that those who gamble excessively should<br />
be made conscious <strong>of</strong> the sociological dimension <strong>of</strong> their gambling problems, rather<br />
G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T 61