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Gambling motivation and involvement: A review of social

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RELEvancE tO pRObLEm GambLinG StudiES<br />

The <strong>involvement</strong> models presented have different objectives. Those presented early<br />

in the list aim primarily at explaining why one individual <strong>and</strong> not another one develop<br />

problem gambling. Therefore, there is a focus on individual factors, i.e. biological<br />

<strong>and</strong> psychological. Those presented at the end <strong>of</strong> the list primarily aim at explaining<br />

why certain groups <strong>of</strong> people gamble more than others. Therefore, there is a focus<br />

on the <strong>social</strong> <strong>and</strong> cultural variables that apply on group level. All these models are<br />

potentially useful for research with the purpose <strong>of</strong> identifying motives for gambling,<br />

explaining varying levels <strong>of</strong> <strong>involvement</strong>, <strong>and</strong> identifying risk factors – individual<br />

<strong>and</strong>/or socio-cultural – for problem gambling. However, the practical usefulness<br />

clearly varies. Some relationships in some models appear quite unproblematic to<br />

apply in quantitative research – the factors involved are rather easy to isolate <strong>and</strong><br />

quantify <strong>and</strong> the causal relationships are not overly complicated. Other models<br />

seem virtually impossible to bring to instrumental use in quantitative research. That<br />

a specific model might not be useful for that purpose is not to be considered as a<br />

fault. The model may be intended to be primarily conceptual, not instrumental.<br />

G A M B L I N G M O T I VAT I O N A N D I N V O LV E M E N T 63

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