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A Basic Course in Anthropological Linguistics (Studies in Linguistic ...

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LANGUAGE AND REALITY 151<br />

Arizona. All the parts of the automobile are named <strong>in</strong> that language as if they<br />

were body parts, as shown below (Basso 1990: 15-24):<br />

Apache Term English Mean<strong>in</strong>g Auto Part<br />

&a<br />

d=><br />

wos<br />

gan<br />

kai<br />

ZE<br />

ke<br />

Yan<br />

<strong>in</strong>di<br />

ni<br />

Ci<br />

ta<br />

Ebiyi’<br />

tS3S<br />

ztk<br />

pit<br />

6<br />

s<br />

jisole<br />

fat<br />

ch<strong>in</strong> and jaw<br />

shoulder<br />

hand and am thigh and buttock<br />

mouth<br />

foot<br />

back<br />

eye<br />

face<br />

nose<br />

forehead<br />

entrails<br />

ve<strong>in</strong><br />

liver<br />

stomach<br />

<strong>in</strong>test<strong>in</strong>e<br />

heart<br />

lung<br />

grease<br />

front bumper<br />

front fender<br />

front wheel<br />

rear fender<br />

gas pipe open<strong>in</strong>g<br />

rear wheel<br />

bed of truck<br />

headlight<br />

area from top of w<strong>in</strong>dshield<br />

to bumper<br />

hood<br />

top, front of cab<br />

mach<strong>in</strong>ery under hood<br />

electrical wir<strong>in</strong>g<br />

battery<br />

gas tank<br />

radiator hose<br />

distributor<br />

radiator<br />

Basso expla<strong>in</strong>s the use of such body metaphors <strong>in</strong> two ways. First, there<br />

is the fact that cars have replaced horses <strong>in</strong> Apache life and, thus, the terms<br />

used to describe the horse have been reapplied to describe the car. Second,<br />

s<strong>in</strong>ce vehicles can generate and susta<strong>in</strong> locomotion by themselves, they are<br />

likely to be perceived as extensions of bodily locomotion.<br />

Root metaphors and anthropomorphic metaphors have, as mentioned above,<br />

“cultural consequences.” Take, for <strong>in</strong>stance, the [love is a sweet taste]<br />

conceptual metaphor <strong>in</strong> English, which can be seen <strong>in</strong> such common<br />

expressions as “She’s my sweetheart,” “They went on a honeymoon,” etc.<br />

The fact that sweets are given to a loved one on St. Valent<strong>in</strong>e’s day, that<br />

matrimonial love is symbolized at a wedd<strong>in</strong>g ceremony by the eat<strong>in</strong>g of a cake,<br />

that we sweeten our breath with candy before luss<strong>in</strong>g our loved ones, etc., are<br />

all “consequences” of this conceptual metaphor. Incidentally, <strong>in</strong> Chagga, a

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