Registration document 2011 - tota - Total.com

In Northern, Central and Eastern Europe, the Group is
developing its positions primarily in the specialty products market.
In 2011, TOTAL continued to expand its direct presence in the
growing markets of Eastern Europe, in particular for lubricants.
The Group intends to accelerate the growth of its specialty
products business in Russia, Ukraine and the Balkans through the
development of its direct presence in these markets since 2008.
AS24, which is active in twenty-six European countries, continued
to expand its network, exceeding the milestone of 600 service
stations and opening new outlets in two new countries, Ukraine
(2011) and Georgia (early 2012). The AS24 network is expected to
continue to grow, mainly through expansion in the Mediterranean
Basin and Russia, by strengthening its position in strategic
countries and through its toll payment card service, which covers
more than seventeen countries.
3.1.2.2. Africa & the Middle East
TOTAL is the leading marketer of petroleum products on the African
continent, with a market share of 14% (1) . Following the acquisition
of marketing and logistics assets in Kenya and Uganda in 2009,
the Group runs more than 3,500 service stations in more than forty
countries and operates major networks in South Africa, Nigeria,
Kenya and Morocco. As part of the optimization of its portfolio,
the Group divested its subsidiary in Benin in late 2010.
TOTAL also has a large presence in Turkey and Lebanon, and is
developing a network of large service stations in Jordan.
In the Middle East, the Group is active mainly in the specialty
products market and is pursuing its growth strategy in the region,
notably through the production and marketing of lubricants.
3.1.2.3. Asia-Pacific
At year-end 2011, TOTAL was present in nearly twenty countries
in the Asia-Pacific region, primarily in the specialty products market.
The Group is developing its position as a fuel marketer in the
region, in particular in China. TOTAL operates service stations in
Pakistan, the Philippines, Cambodia, Indonesia, and is a significant
player in the Pacific Islands.
In China, the Group operated nearly 160 service stations at
year-end 2011 through two TOTAL/Sinochem joint ventures.
In India, TOTAL is expected to open in early 2012 its first
lubricants, bitumen, special fluids and additives technical support
center outside Europe.
In Vietnam, TOTAL continues to strengthen its position in the
specialty products market. The Group has become one of the
leaders in the Vietnamese lubricants market due to the acquisitions
of assets at year-end 2009.
3.1.2.4. Americas
In Latin America and the Caribbean, TOTAL is active in nearly
twenty countries, primarily in the specialty products market.
In the Caribbean, the Group holds a significant position in the fuel
distribution business, which was strengthened by the acquisition
in 2008 of marketing and logistics assets in Puerto Rico, Jamaica
and the Virgin Islands.
In North America, TOTAL markets specialty products, mainly
lubricants, and is continuing to grow with the acquisition at yearend
2009 of lubricant assets in the province of Quebec in Canada.
3.1.2.5. Sales of refined products
The table below sets forth TOTAL’s sales of refined products by region:
(kb/d) 2011 2010 2009
France 740 725 808
Europe, excluding France (a) 1,108 1,204 1,245
United States 47 65 118
Africa 304 292 281
Rest of the World 225 209 189
Total excluding Trading 2,424 2,495 2,641
Trading 1,215 1,281 975
Total including Trading 3,639 3,776 3,616
(a) Including TOTAL’s share in CEPSA (up to end of July 2011) and,
as from October 1, 2010, in TotalErg.
3.1.2.6. Service stations
The table below sets forth the number of service stations of the Group:
As of December 31, 2011 2010 2009
France (a) 4,046 4,272 4,606
Europe, excluding France 5,375 7,790 6,219
of which TotalErg 3,355 3,221 -
of which CEPSA - 1,737 1,734
Africa 3,464 3,570 3,647
Rest of the World 1,934 1,858 1,827
Total 14,819 17,490 16,299
(a) Total, Elf and Elan-branded service stations.
3.1.2.7. Biofuels
(1) Market share in the countries where the Group operates, based on 2011 publicly available information, quantities sold.
(2) Including ethanol from ETBE (Ethyl-Tertio-Buthyl-Ether) and biomethanol from MTBE (Methyl-Tertio-Butyl-Ether).
(3) CEPSA’s refineries and oil depots are not included in 2011, 2010 and 2009 figures.
(4) VOME: Vegetable-Oil-Methyl-Ester. Including HVO (Hydrotreated Vegetable Oil).
(5) Including Total Erg’s Rome and Trecate refineries in Italy. CEPSA’s refineries and oil depots are not included in 2011, 2010 and 2009 figures.
Business overview
Downstream 2
TOTAL is active in the biodiesel and biogasoline sectors. In 2011,
TOTAL produced and blended 494 kt of ethanol (2) in gasoline at its
European refineries (3) and several oil depots (compared to 464 kt
in 2010 and 510 kt in 2009) and 1,859 kt of VOME (4) in diesel at its
European refineries (5) and several oil depots (compared to 1,737 kt
in 2010 and 1,655 kt in 2009).
TOTAL, in partnership with the leading companies in this area,
is developing second generation biofuels derived from biomass.
TOTAL is also working with leading worldwide public and private
scientific partners on biochemical and thermochemical biomass
conversion.
The Group is thus participating in French, European and
international bioenergy development programs. As part of this,
TOTAL is involved in two demonstration projects:
– BioTfueL, which aims to develop technology to convert biomass
into biodiesel; and
– Futurol, an R&D project for cellulosic bioethanol, which intends to
develop and promote on an industrial scale a production process
for bioethanol by fermentation of non-food lignocellulosic biomass.
Registration Document 2011. TOTAL 41