Texas Western College 1959-1960.pdf - Utep
Texas Western College 1959-1960.pdf - Utep
Texas Western College 1959-1960.pdf - Utep
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BUSINESS MMlNlSTrUTlON<br />
3232 Real Estate Principles and Practices [ 378<br />
Fundamentals of the real estate business. The economics of real pro erty<br />
'0 Ownership. titles, and ioterests in real estate; Liens taxer, contracts, leases. feeds:<br />
financing and investment; valuation and a praisd principles; subdivision. home<br />
ownerrhip, and housing; insurance, ethics,%censing requirements, and operating<br />
procedures. Prerequisite: Economics 3104.<br />
.<br />
3251 Marketing [ 337<br />
Considers functions. middlemen, institutions, law, policies, nod practices in<br />
marketing. Prerequisite: Economics 3104.<br />
c.<br />
3355 Owning and Operating a Small Business [ 367<br />
A study of steps essential in planning, organizing. and operating a sin le proprietorship<br />
or partnership enterprise. Special emphasis an meeting loca . state,<br />
and federal requirements; locating, financing. insuring, accounting, and merchaodising<br />
far profit. Prerequisite: Business Administration 4112 and junior<br />
skanding.<br />
For Graduates ond Undergraduates<br />
350 Fundamentals of Advertising [ 321K<br />
Relation to other business functions. Study of campaigns. appropriations. media,<br />
and practical advertising activities. Prerequisite: Business Administration 3251<br />
and junior standing.<br />
3351 Advertising, Copywriting and Special Layouts [ 326~<br />
Instruction and practice in repariog various types of copywriting and layouts.<br />
Study of marketing media. iirect mail advertising, circulars. store layouts. Two<br />
classroom and two practice hours per week. Prerequisiie: Business Administration<br />
3350.<br />
3352 Public Relations 1 358<br />
Principles. techniques, and methods used in public relations; necessity and significance<br />
in the free enterprise system. Rektianships include national. state. and<br />
local government, employees, customers, suppliers. social and religious institutions.<br />
Prercquisite: Junior standing.<br />
3353 Business Salesmanship [ 339<br />
Economic problems of personal sclling, planning and execution of an interview.<br />
roduct and market analysis, building good will, salesman and em loyer re-<br />
&tionship. Prerequisite: Business Administration 3251 and junior stan&ng.<br />
3359 Storage and Warehousing [ 346<br />
Development of facilities, services, and practices by public and private ware-<br />
houser; financial, tr;lnrportational, and other aspects of industry. Prerequisite:<br />
Economics 3104. junior standing, and Business Administration 3251.<br />
4361 Principles of Statistics ($4) [ 432<br />
Quantitative methods of analysis, graphic and tabular presentations, organizing<br />
and describing data; frequency distribution, measures of central tendency,<br />
dispersion, skewness, time series analysis, correlation. Three classroom and three<br />
laboratory hours per week. Prerequisite: Six semester hours of mathematics<br />
and junior standing.<br />
3362 Intermediate Statistics [ 333<br />
A continuation of the study of statistical methods and rocedures with applica-<br />
c tion to economic and business situations. Special empEasis on probability and<br />
theory of sampling: tests of significance and reliability; statistical induction; the<br />
normal curve; Chi-square test; analysis of variance; nan-linear, multiple, and<br />
partial correlation; testing hypotheses. Prerequisite: Business Administration<br />
4361.<br />
65<br />
7
Change language