list of contributors - GALA

5. Topic: Advertising Covers
When: March 2005
What Happened: Between March 25 and March 28, 2005, “Antena 1” TV station broadcast
groups of spots at the beginning of which shots from an advertising spot for
Kandia chocolate were inserted, without clearly indicating through neutral
advertising its separation from other parts of the programs. The NAC
deemed that the provisions of Decision No. 254/2004, Art. 12, para. (1) had
been breached and issued Decision No. 233/2005 requiring the TV station to
comply with the law.
The NAC later determined that “Antena 1” had continued to broadcast the
advertising spots after having received the public summons, breaching the
same legal provisions for which it had been punished. The NAC issued
Decision No. 240/2005 whereby it imposed on the station a ROL 25,000,000
(approximately USD 900) fine for the breach of Decision No. 254/2004, Art.
12, para. (1).
Comments: According to Decision No. 254/2004, Art. 12, para. (1), advertising spots have
to be clearly separated by neutral advertising from the audiovisual
programs.
6. Topic: Contest show
When: February 2005
What Happened: In a contest show broadcast on February 21, 2005 on “TVR 1” TV station, the
public was not provided with clear information regarding the tariffs charged
by telephone services suppliers, i.e., the price displayed did not include VAT
and the fonts of the tariffs displayed were smaller than those used for the
telephone and SMS numbers. Also, the station did not inform the public of
the fact that children under 16 years of age may not participate in the contest.
The NAC established that the legal provisions regulating the conditions to be
fulfilled upon broadcasting such shows were breached. The NAC issued
Decision No. 171/2005 summoning TVR 1 to immediately comply with such
legal provisions.
Comments: According to Decision No. 254/2004, Art. 8, the communication of the
telephone numbers of the telephone services within a show/program in order
to invite the public to participate in a prize contest or televoting, or to express
their opinion, must observe the following requirements:
a) provide the public with clear information regarding the tariffs
charged by the telephone services suppliers ;
b) correctly inform the public with regard to the conditions and modality
to take possession of the offered prize, including the potential costs.
According to Art. 8, para. (2), within the framework of television programs,
the tariff charged by the telephone services supplier must be presented in a
legible manner by displaying it in the same font characters and size as the
telephone number.
7. Topic: Advertising and Tobacco and Tobacco Products
When: November 2004
Legislation: Law No. 457/2004 regarding advertising and sponsorship for tobacco
products (“Law No. 457/2004”)
What Happened: On November 1, 2004, the Romanian Parliament adopted Law No. 457/2004,