list of contributors - GALA
list of contributors - GALA
list of contributors - GALA
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CZECH REPUBLIC<br />
Filip Winter<br />
Winter & spol.<br />
filip.winter@akwinter.cz<br />
www.akwinter.cz<br />
1. Case Report<br />
Topic: Premium SMS<br />
Who: Ministry <strong>of</strong> Finance<br />
When: Spring 2005<br />
Where: Czech Republic<br />
What Happened: For years, premium rates SMS were widely used as a part <strong>of</strong> promotional<br />
activities. The legislative rules were not totally clear and in practice this<br />
worked well. Nevertheless, the Ministry <strong>of</strong> Finance, supervising this area,<br />
has declared, that such premium SMS promotions will be considered illegal<br />
lotteries, especially if the winner is chosen by random. This corresponds with<br />
the new draft <strong>of</strong> EU sales promotional directive, which excludes „gambling<br />
activities which involve wagering a stake with monetary value, including<br />
premium rates on postage or telecommunication, such as lotteries and<br />
betting transactions“.<br />
2. Case Report<br />
Topic: Clear reference to the source <strong>of</strong> information in an ad is good enough<br />
Who: Municipal Court in Prague<br />
When: Spring 2005<br />
Where: Czech Republic<br />
Comment: One <strong>of</strong> the biggest banks in the Czech Republic advertised its consumer<br />
credits with the only number in the ad: “2,99%” plus “look for more info at<br />
web address and tel. green number. In fact, such credit rate is <strong>of</strong>fered for<br />
starting period only; therefore competitors asked the court to preliminarily<br />
order the bank to change the ads. The court failed to make such decision,<br />
saying, that the clear reference to the source <strong>of</strong> information (web, telephone)<br />
in the ad is good enough. The decision is not final.
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