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list of contributors - GALA

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advertise or promote that person as a supplier, prospective supplier,<br />

provider or prospective provider <strong>of</strong> goods or services (including land and<br />

interests in land and business and investment opportunities) by sending<br />

commercial electronic communications or causing them to be sent.<br />

To the extent that any other entities engage in the above activities, they are<br />

bound by the provisions <strong>of</strong> this Code in respect to these activities.<br />

Comments: Many bodies undertaking an e-marketing activity, even if not a signatory to<br />

the Code, will need to be aware <strong>of</strong> the requirements <strong>of</strong> the Code when<br />

sending e-marketing messages to, from or within Australia.<br />

2. Legislation Trade Practices (Consumer Product Information Standards) (Tobacco)<br />

Regulations 2004<br />

Topic: New Tobacco Labelling Laws<br />

Where: Australia<br />

When: 1 September 2004<br />

What Happened: On 1 September 2004 the Federal Government’s revised Trade Practices<br />

(Consumer Product Information Standards) (Tobacco) Regulations 2004 came into<br />

force. The Regulations provide tobacco companies with an 18 month lead in<br />

time to comply with the new regulations (i.e. by 1 March 2006). The new<br />

requirements are as follows:<br />

• A new set <strong>of</strong> 14 health warnings comprising graphic images and<br />

explanatory messages which cover 30% <strong>of</strong> the front and 90% <strong>of</strong> the back <strong>of</strong><br />

the pack, with graphics to appear on both the front and back <strong>of</strong> cigarette<br />

packets.<br />

• Inclusion <strong>of</strong> the national Quitline number and website address on the<br />

back <strong>of</strong> the packs to provide a contact for smokers who seek assistance<br />

with quitting.<br />

• A new rotation system for health warnings in order to optimise<br />

consumer learning and awareness <strong>of</strong> the health affects <strong>of</strong> smoking. This<br />

involves a rotation <strong>of</strong> each set <strong>of</strong> 7 warnings alternatively, every 12<br />

months. Warnings are also rotated within brands over each 12 month<br />

period.<br />

• Removal <strong>of</strong> the requirement for manufactures to <strong>list</strong> average levels <strong>of</strong><br />

tar, nicotine and carbon monoxide yields on the side <strong>of</strong> the pack. Instead<br />

a quality information message on the health effects <strong>of</strong> chemicals and<br />

tobacco smoke will be required on the side <strong>of</strong> the pack. This change will<br />

highlight that there is no safe cigarette.<br />

• A set <strong>of</strong> cigar specific health warnings to be displayed on cigar<br />

packaging to increase the awareness <strong>of</strong> consumers <strong>of</strong> the health risks <strong>of</strong><br />

smoking cigars.<br />

Comments: The new regulations apply to tobacco that is manufactured in, or imported<br />

into Australia, but does not apply to tobacco for export or cigars sold singly.

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