list of contributors - GALA

Second, the finding makes clear that the enumerated exceptions concerning
personal information will be read restrictively.
3. Title Francopub: The French Language Office in Quebec gets proactive to promote
good quality French in Quebec advertising
Topic: Quebec’s French-language Office launched a contest to promote the quality of
French-language in the province’s ads
Where: Québec, Canada
When: Fall 2004-Spring 2005
What Happened: This year, The Quebec French-language Office (“FLO”), the body that
regulates the use of French under the Charter of the French language, ran its first
edition of its Francopub contest. The FLO invited Quebec residents to submit
an advertisement (print, radio or television) that ran in 2004 and that
distinguishes itself by the good quality of French used in the ad.
Forty-one ads were submitted and a jury comprised of advertising industry
and FLO representatives chose the grand prize winner as well as three exaequo
mentions. Judging criteria included not only the good quality of French used
in the ad but the pride of place given to the French language. On March 22,
2005, during a Gala, the FLO awarded its prizes. The grand prize was a trip,
which was awarded through a draw among the three (3) advertising
editor/copywriters of the grand prize advertising winner. During its Gala, the
FLO also highlighted the poor quality of French-language used in some
advertising.
Those who participated in the contest by submitting an advertisement were
also eligible to win a trip for two.
The FLO announced that this would become an annual event.
Comments: This is certainly an original way to promote the good quality of Frenchlanguage
in the advertising industry. We doubt it will have any real impact
on the advertising directed to youngsters, however, which was likely one of
the objectives of the exercise. The reality is that the industry in Quebec tends
to use more and more “anglicisms” or words stemming from the web
universe.
4. Title Draft Consumer Advertising Guidelines for Marketed Health Products
Topic: Draft Guidelines to apply to consumer-directed advertising of nonprescription
drugs, including natural health products, for human use
Where: Canada
When: February 2005
What Happened: Draft Guidelines have been released that will form the basis upon which
Health Canada-endorsed pre-clearance agencies (Advertising Standards
Canada is the only the only such agency approved to date) will review and
approve advertising for non-prescription drugs and natural health products.
They will not apply to the advertising of prescription drugs to consumers,
which is still generally prohibited in Canada. The Guidelines replace the 1990
Consumer Drug Advertising Guidelines, and are designed to help advertisers
develop advertising messages that meet all the relevant provisions of the Food
and Drugs Act and Regulations and the Natural Health Products Regulations. The
Guidelines will provide advertisers with the ability to understand drug
advertising principles before advertising copy is developed and submitted for
review to Health Canada-endorsed pre-clearance agencies.