list of contributors - GALA

single bill, customer portal, 24-7 support, flexible pricing options, service
guarantees and the like on a straight single “netone” cable.
Decision: The Advertising Board decided that ball shaped cables in a mess
represented the services provided by Telekomünikasyon A.Ş., thus
the advertisements depreciated the company. The Board held that
the advertisements violated Article 16 of Law of Protection of
Consumers, providing decency in advertising and ordered the
advertisements of Netone Bilgi ve İletişim Hizmetleri A.Ş. to be
halted.
4. Case Report
Authority: The Advertising Board
Topic: Cosmetics
Who Cosmetic Company
When: 08.02.2005
Where: Turkey
The Facts: The advertisement bearing the heading of “New Vichy Normaderm” by Loreal
Türkiye Kozmetik San. ve Tic. A.Ş., published in nationwide papers in
various dates such as the Sunday annex of Milliyet on 02.05.2004, by giving
percentages and definite statements it was asserted that skin problems and
wrinkles could be removed in some extent.
Decision: The Advertising Board held that the definite and precise statements
by the advertiser could not be proven; the advertiser had the burden
to prove the concrete claims in the advertisement pursuant to article
16 of Law of Protection of Consumers; the advertisement violated the
said article thus had to be halted.
5. Case Report
Authority: The Advertising Board
Topic: Cosmetics
Who Cosmetics Company
When: 11.01.2005
Where: Turkey
The Facts: Loreal Türkiye Kozmetik San. ve Tic. A.Ş. placed an advertisement in a
national newspaper on 03.04.2004 for its “Biotherm” with the slogan, “Your
Anti-cellulite care”.
Decision: The Advertising Board asked Hacettepe University Medical School,
Department of Dermatology to review the test results submitted by the
advertiser Loreal Türkiye Kozmetik San. ve Tic. A.Ş. to see whether they
have any scientific validity. The report dated 13.07.2004 stated that the
percentages given in the documents were based on the surveys and the
surveys alone could not be regarded as scientific evidence; additionally the
study aiming to show the visible lessening in the orange appearance of the
skin was inadequate, the effects of the product were not even compared with
another moisturizing product.
The Board based its decision on this report and held that the advertisements
were in breach of Article 16 of Law of Protection of Consumers and ordered
the advertisements by Loreal Türkiye Kozmetik San. ve Tic. A.Ş. to be halted.