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list of contributors - GALA

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The decision gave rise to an intense discussion, widely reported in national<br />

newspapers and magazines, about ‘censorship’ and ‘freedom <strong>of</strong> commercial<br />

speech”<br />

(ii) The same campaign also ran into trouble in France, after a billboard had<br />

been displayed in Paris. Beliefs and Liberties, an association linked to the<br />

French Bishops’ Conference, approached a court in Paris claiming that the<br />

ads were not in compliance with the existing laws on blasphemy.<br />

The legal action turned out to be successful as the court in Paris ordered to<br />

stop the campaign, all posters to be removed from billboards within three<br />

days and fixed a daily fine <strong>of</strong> 100.000 Euro for non-compliance.<br />

Also in this case there have been a lot <strong>of</strong> critical comments about the court’s<br />

decision, which was felt as an act <strong>of</strong> censorship contrary to France’s liberal<br />

tradition.<br />

(iii) Interestingly a very similar campaign had a different outcome in the UK.<br />

In this case a TV company’s poster campaign, displayed on billboards<br />

around the UK, depicted the Last Supper in the attitude <strong>of</strong> a drunken brawl<br />

(see below). A representative <strong>of</strong> ‘Premier Christian Radio’ has filed a<br />

complaint with the Advertising Standards Authority – ASA over the ad,<br />

assuming that the campaign was blasphemous and <strong>of</strong>fensive to Christians.<br />

Despite the fact that about 250 complaints were filed against said advert, the<br />

ASA cleared the campaign, considering that the promotion concerned an<br />

entertainment event and not a product.<br />

3. Self-Regulation<br />

Topic: ‘Premium Services’ delivered on-line<br />

Who: Mobile Phone Operators<br />

When: 2005<br />

Where: Italy<br />

What Happened: Technological progress in the IT sector and competition in a very attractive<br />

and pr<strong>of</strong>itable market have induced Mobile Phone Operators to <strong>of</strong>fer, in<br />

addition to traditional ones, an increasing number <strong>of</strong> special, “premium”<br />

services.<br />

While such special services certainly result in ‘added value’ to customers, the<br />

strictly ‘personal contacts’ allowed by mobile phones and their peculiar<br />

nature have brought the problem <strong>of</strong> ‘improper use’ to the forefront.

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