list of contributors - GALA
list of contributors - GALA
list of contributors - GALA
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TURKEY<br />
Mehmet Gün & Co.<br />
gun&co@mehmetgun.com.tr<br />
www.mehmetgun.tr<br />
1. Case Report<br />
Authority: The Advertising Board<br />
Topic: Coverage Area<br />
Who Turkcell İletişim Hizmetleri A.Ş.<br />
When: 08.03.2005<br />
Where: Turkey<br />
The Facts: Turkcell, a GSM company, advertises photographs in fixboards, megalights,<br />
and bus stops showing the natural and historical beauties <strong>of</strong> Turkey<br />
accompanied with the slogan: “Here, there, everywhere... Turkcell". The<br />
different places photographed, are places where it is particularly difficult to<br />
establish mobile telephone service, such as on the top <strong>of</strong> a high mountain, a<br />
coastal village surrounded by high mountains and so forth.<br />
Decision: The Advertising Board held that the advertisement, gives the impression to<br />
the consumers that the company's service covers every place in Turkey<br />
without any exception, thus ordered the advertisements to be halted and the<br />
company to pay fines.<br />
2. Case Report<br />
Authority: The Advertising Board<br />
Topic: Kosla Oxi Action<br />
Who Reckitt Benckiser Temizlik Malzemesi San. ve Tic. A.Ş<br />
When: 11.01.2005<br />
Where: Turkey<br />
The Facts: The firm’s commercials aired in TV channels asserting that Kosla Oxi Action<br />
clears the ink stains away.<br />
Decision: The Advertising Board file held that the tests and analysis by Anadolu<br />
University Department <strong>of</strong> Chemistry showed that the statements in the<br />
commercial did not represent the truth;<br />
Thus the commercials violated Article 16 <strong>of</strong> Law <strong>of</strong> Protection <strong>of</strong><br />
Consumers Law, No. 4077, ordered the advertiser Reckitt Benckiser<br />
Temizlik Malzemesi San. ve Tic. A.Ş. to pay fines and the<br />
commercials to be halted.<br />
3. Case Report<br />
Authority: The Advertising Board<br />
Topic: Telecommunication Services<br />
Who Netone Bilgi ve İletişim Hizmetleri A.Ş.<br />
When: 11.01.2005<br />
Where: Turkey<br />
The Facts: The firms’ advertisements published with the slogan, “Everything shall be<br />
solved soon… We will talk to each other more clearly…” in a journal in the<br />
related sector. The advertisements also illustrated internet, long distance<br />
telephone services, data/VPN services, high prices, formalities, international<br />
calling services represented by ball shaped cables in a mess; while it showed
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