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Figure T4: Generic Conceptual Model with Action Plan Components<br />

The original conceptual<br />

model shows the “current<br />

state <strong>of</strong> the world”<br />

Strategies are project<br />

interventions<br />

Strategy<br />

Objectives<br />

are linked to<br />

specific outcomes<br />

Objective<br />

Outcome<br />

Factor<br />

Outcome<br />

Factor<br />

Factor<br />

Factor<br />

Objective<br />

Outcome<br />

A results chain to one or more targets; it<br />

shows the anticipated results – the<br />

“desired future condition <strong>of</strong> the world”<br />

Project<br />

Scope<br />

Vision<br />

Target<br />

Impact<br />

on<br />

Target<br />

Goal<br />

Goals are linked<br />

to targets<br />

Source: Reproduced with permission from Conservation Measures Partnership, 2007. Open Standards <strong>for</strong> the<br />

Practice <strong>of</strong> Conservation. Version 2.0. October 2007. The Conservation Measures Partnership.<br />

www.conservationmeasures.org/CMP/products.cfm<br />

Results chains help set the objectives that specify the desired short and medium term changes<br />

(outcomes) in specific threats and opportunities. Again, these objectives should be SMART. Figure<br />

T5, which presents an example <strong>of</strong> a results chain, shows how the objectives are tied to the desired<br />

results <strong>for</strong> the factors in the results chain.<br />

The goals and objectives specified in the results chain represent what the project hopes to achieve,<br />

and reflect the assumptions held about how the project strategy will achieve the desired results.<br />

They are the indicators <strong>of</strong> success. Together the goals, objectives, strategies and assumptions <strong>for</strong>m<br />

the Action Plan.<br />

Social Impact Assessment <strong>of</strong> Land-Based Carbon Projects (1.0) – Part II | 8

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