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No. 5-99-0830 IN THE APPELLATE COURT OF ... - Appellate.net

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plaintiffs’ failure to identify any class member who actually received a non-OEM part that<br />

allegedly raised such concerns, there is no basis whatsoever for any finding of liability based<br />

on a failure to disclose safety concerns.<br />

The circuit court also found that the term “Quality Replacement Part” was a<br />

“misleading” description of non-OEM parts. A. 11. But that ruling ignores established law<br />

holding that vague subjective statements of opinion and puffery are not fraudulent under<br />

either ICFA or the common law. See, e.g., Breckenridge v. Cambridge Homes, Inc., 246<br />

Ill.App.3d 810, 823 (2d Dist. 1<strong>99</strong>3) (“puffing” does not violate ICFA); Zimmerman v.<br />

<strong>No</strong>rthfield Real Estate, Inc., 156 Ill.App.3d 154, 163 (1st Dist. 1986) (“subjective<br />

description” does not “qualify as a fraudulent misrepresentation of fact”); Spiegel v. Sharp<br />

Elec. Corp., 125 Ill.App.3d 897, 902 (1st Dist. 1984) (“mere commendation or opinion” is<br />

not fraud).<br />

The characterization of a product as “quality” is precisely the kind of subjective<br />

characterization that Illinois courts have repeatedly held is not actionable. See, e.g.,<br />

Evanston Hosp. v. Crane, 254 Ill.App.3d 435, 443-44 (1st Dist. 1<strong>99</strong>3) (representation that<br />

hospital care would be high-quality is not fraudulent under ICFA); Breckenridge, 246<br />

Ill.App.3d at 823 (statements that new home would be of “custom quality” with “expert<br />

workmanship” did not violate ICFA); Zimmerman, 156 Ill.App.3d at 163 (describing house<br />

as “magnificent” and “comfortable” is not fraudulent); Spiegel, 125 Ill.App.3d at 902<br />

(statement that copier would make “picture perfect copies” was not fraudulent).<br />

The circuit court also found that State Farm “[told] its policyholders, in various<br />

written documents which were admitted into evidence, that [non-OEM] parts were as good,<br />

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