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emmanuel reynaud holy virility the social construction of masculinity

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<strong>of</strong> Christianity, to usher it into <strong>the</strong> new household <strong>of</strong> <strong>the</strong><br />

deserving executive: and publications aimed at women rapidly<br />

followed suit. From <strong>the</strong> beginning <strong>of</strong> <strong>the</strong> seventies, each<br />

magazine began to hum <strong>the</strong> same tune, through adverts as<br />

much as <strong>the</strong> articles. Amour <strong>of</strong> April 1974 suggests, backed up<br />

by examples: ''And if he were to be unfaithful to me with ano<strong>the</strong>r<br />

me . . .'' Lou, at <strong>the</strong> same time, was selling its bra 'Certitude'<br />

using <strong>the</strong> same ideology: ''It is not because you are a mo<strong>the</strong>r<br />

that men will no longer look at you as a woman.'' Marie-Claire <strong>of</strong><br />

February 1973 was even more specific, and evaluated women's<br />

going rate on <strong>the</strong> market: ''The wife is <strong>the</strong> new star. Mistresses<br />

are going down, lawful wives are going up. She now holds all<br />

<strong>the</strong> trumps to become that rare bird; <strong>the</strong> married mistress, It<br />

only takes <strong>the</strong> guts . . .'' The accompanying photo showed a<br />

woman, evoking Marilyn Monroe, lasciviously sprawled across a<br />

washing machine, with Place Clichy, a red light-district, in <strong>the</strong><br />

background.<br />

The idea has been so successful that it is sometimes hard to<br />

imagine that, only ten or fifteen years ago, <strong>the</strong> married woman's<br />

image was totally different. The woman who enjoys sex no<br />

longer risks being burnt at <strong>the</strong> stake, and being automatically<br />

considered hysterical: on <strong>the</strong> contrary, she will be praised by<br />

Cosmopolitan. At <strong>the</strong> same time, <strong>the</strong> husband finds it difficult to<br />

honour all <strong>the</strong> clauses in <strong>the</strong> new property contract proposed to<br />

him.<br />

In <strong>the</strong>ir effort to do away with one <strong>of</strong> <strong>the</strong> contradictions in<br />

marriage, <strong>the</strong> specialists have, in fact, created ano<strong>the</strong>r: <strong>the</strong><br />

husband now finds himself responsible for providing not only<br />

board and lodging but also for his wife's 'right to pleasure'. It is<br />

more than he bargained for; in most cases he would have been<br />

happy to be able to continue coming in peace, ra<strong>the</strong>r than have<br />

to worry about giving his wife an orgasm. If she insists on strict<br />

adherence to <strong>the</strong> new convention, it only needs him to fail to<br />

satisfy her demands for <strong>the</strong>re to develop a ground for conflict. It<br />

is obvious that this change in conjugal sex is not always<br />

appreciated by <strong>the</strong> man class. But is this new source <strong>of</strong> irritation<br />

not a necessary evil for <strong>the</strong> husband: could <strong>the</strong> competent<br />

authorities have left matters as <strong>the</strong>y were?<br />

The balance <strong>of</strong> power within marriage has changed<br />

considerably, in Judeo-Christian patriarchy, since <strong>the</strong> beginning<br />

<strong>of</strong> <strong>the</strong> century; reflecting contradictions between patriarchal<br />

organisation and <strong>the</strong> capitalist mode <strong>of</strong> production. The power<br />

conferred by law on <strong>the</strong> husband, for example, has been<br />

seriously whittled down from <strong>the</strong> point <strong>of</strong> view <strong>of</strong> <strong>the</strong> wife's<br />

financial dependence. In France, until 1907, civil law did not<br />

allow a married woman to work outside <strong>the</strong> home without her<br />

husband's permission, nor to receive her own salary herself.<br />

The law <strong>of</strong> 13 July 1907 enabled her to dispose <strong>of</strong> her salary;<br />

with <strong>the</strong> law <strong>of</strong> 18 February 1938 she no longer had to obtain<br />

permission to work outside <strong>the</strong> home (although <strong>the</strong> husband<br />

maintained <strong>the</strong> right to oppose it), and finally, <strong>the</strong> law <strong>of</strong> 13 July<br />

1965 granted her <strong>the</strong> 'right to follow I pr<strong>of</strong>ession without <strong>the</strong><br />

husband's consent' (art. 273). The married woman has obtained,

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