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Bahamas - FirstCaribbean International Bank

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Pradip Chhadva<br />

Managing Director<br />

Treasury, Sales & Trading<br />

Treasury, Sales & Trading<br />

Transformation and Investment<br />

Corporate Treasury<br />

I am pleased to be writing my first annual report since joining <strong>FirstCaribbean</strong><br />

in early 2007. I was very excited by the possibilities offered by this role prior<br />

to joining the <strong>Bank</strong>, and I subsequently have real confidence that we have<br />

delivered the required transformational change to enable real success.<br />

We have expanded our name from Treasury to Treasury Sales & Trading. The<br />

name change represents our transformation from a support function to a<br />

new Strategic Business Unit; and indeed if we are to succeed as an SBU it is<br />

essential that we are both customer-focused and a prudent risk-taker in local<br />

markets.<br />

I take this opportunity to highlight the key transformational changes:<br />

Regional Treasuries<br />

Regional Treasury centres have been set up and populated in Trinidad,<br />

<strong>Bahamas</strong>, Curaçao, Jamaica, and Barbados. We’ve had real success in<br />

recruiting highly qualified candidates for Trinidad, <strong>Bahamas</strong> and Barbados;<br />

whilst promoting strong internal talent for the Jamaica and Curaçao<br />

positions.<br />

The creation of regional Treasuries represents a sharp change of focus from<br />

a purely centralised model to a model in which we have high-level sales<br />

capability on the ground and in close proximity to our clients.<br />

The regional Treasury managers have responsibility for generating stronger<br />

relationships with customers and regulators, delivering optimal solutions for<br />

balance sheet management and further identifying opportunities for FX &<br />

Securities trading in local markets.<br />

Barbados represents a key guide to the future success of this model.<br />

Recruitment has enabled us to significantly grow our small and medium<br />

business client base in Barbados – the net result is significant revenue growth.<br />

It’s a success story which will be replicated across the Caribbean.<br />

This department was created this year with the hiring of a senior Corporate<br />

Treasurer.<br />

Corporate Treasury has responsibility for establishing standard policies and<br />

procedures for the liquidity, interest rate risk and capital management across<br />

the <strong>Bank</strong>.<br />

In this context and within a short space of time we have:<br />

i. Established local Assets and Liability Committees in the different<br />

countries in addition to the Group Alco<br />

ii.<br />

Designed a new transfer pricing policy that will reflect the marginal<br />

cost of funding<br />

iii. Optimised liquidity management with the implementation of<br />

target ratios and the concept of Core Deposits<br />

The full implementation of the Transfer Pricing policy, Capital Hedge and a<br />

comprehensive Liquidity Policy (to the highest international standards) will<br />

follow. Corporate Treasury in the simplest terms ensures best practice and<br />

compliance for TS&T.<br />

Sales and Structuring<br />

The major focus of Sales and Structuring has been in developing a systematic<br />

marketing approach towards customers and the build of strong relationships<br />

with other SBUs in order to increase the cross-sell activity and overall customer<br />

profitability.<br />

To enable these aims we have:<br />

-Mapped <strong>Bank</strong>’s top tier customers with relevant information about<br />

risk profile, business activity and product knowledge<br />

-Set up a formal marketing dealing procedure to better serve<br />

our customer base (meeting call, follow up, survey and workshops)<br />

-Introduced, in the Budget 2008 process, “the double count of<br />

37

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