ICT and e-business in the tourism industry ICT adoption ... - empirica

More documents

Recommendations

Info

Tourism 4.3.7 Case studies about ICT-related developments in the aviation industry ICT and e-business solutions tend to differ in their application by no-frills carriers on the one hand and traditional flag airlines, on the other. Therefore, in order to gain insights in these different approaches, e-Business W@tch conducted two contrasting case studies about Ryanair, as a prominent European example of a low cost carrier, SN Brussels, as an example of a newly established network carrier (succeeding the old flag airline SABENA). On the following pages, these two case studies are presented in detail. 138
Tourism CASE STUDY: ICT-DEPLOYMENT AT THE LOW-COST CARRIER RYANAIR, IRELAND Abstract The innovative use of information technology for online booking, e-ticketing and internal communications coupled with relentless improvements in cost containment, operating efficiencies, route system expansion and scheduling enables Ryanair to achieve increased passenger traffic and report the best customer service performance in its peer group class. The stated goal of doubling revenue targets and traffic volumes to 70 million, by 2012 depends on continued growth in ancillary revenues and technology adoption in line with the other business strategies to be adopted over the period. Case study fact sheet Full name of the company: Ryanair Location (HQ / main branches): Dublin, Ireland, with operations in most of Europe Sector (main business activity): Low cost air travel Year of foundation: 1985 Number of employees: about 2,700 Turnover in last financial year: €1.3 billion Primary customers: Business and Leisure Travellers Most significant geographic market: Europe Focus of case study: e-Ticketing Key words: e-Ticketing, online booking, web check-in, low cost airline Background and objectives Ryanair is Europe’s first and largest low fares airline. It operates scheduled passenger services on 346 short-haul, point-to-point air-routes across 22 European countries. Originally established in 1985 by Dr Tony Ryan, founder of Guinness Peat Aviation, an aircraft leasing company, Ryanair first introduced its low-fares operations under a new management team in 1995 by copying the Southwest Airlines (www.southwest.com) model of favouring secondary airports, direct booking, no frills, low fares, and a single aircraft type for the entire fleet. Ryanair has achieved annual increases in passenger traffic each year since 1995. Projections are for 35 million passengers in 2006, increasing to an estimated 42 million in 2007. Ryanair’s objective is to double passenger volumes and revenue by 2012. It currently (July 2006) operates a fleet of 107 Boeing 737-800’s and will buy 142 more of these aircraft over the next 6 years. The 2012 scheduled fleet complement of 269 aircraft is geared to provide the seat capacity to reach the 70 million passengers target. 139
Page 1 and 2:
Sector Report No. 8/2006 ICT and e-
Page 3 and 4:
Tourism Table of Contents Executive
Page 5 and 6:
Tourism Executive Summary Objective
Page 7 and 8:
Tourism Ongoing market consolidatio
Page 9 and 10:
Tourism 1 Introduction 1.1 About e-
Page 11 and 12:
Tourism Methodology e-Business W@tc
Page 13 and 14:
Tourism The 10 sectors studied in 2
Page 15 and 16:
Tourism Exhibit 1-2: Process compon
Page 17 and 18:
Tourism have a major impact, as the
Page 19 and 20:
Tourism 2 Context and Background 2.
Page 21 and 22:
Tourism 2.2 Industry background Tou
Page 23 and 24:
Tourism Demographic changes and con
Page 25 and 26:
Tourism Increasing importance of mo
Page 27 and 28:
Tourism Need for stronger networkin
Page 29 and 30:
Tourism 3.1 Use of and Access to IC
Page 31 and 32:
Tourism Exhibit 3-2: Networks and p
Page 33 and 34:
Tourism Exhibit 3-3: Demand for ICT
Page 35 and 36:
Tourism Exhibit 3-4: Outsourcing an
Page 37 and 38:
Tourism No figures are available on
Page 39 and 40:
Tourism Exhibit 3-8: Use of e-stand
Page 41 and 42:
Tourism In the tourism industry, ab
Page 43 and 44:
Tourism Hence, if decision makers i
Page 45 and 46:
Tourism In general, the rather low
Page 47 and 48:
Tourism between different sub-secto
Page 49 and 50:
Tourism Exhibit 3-15: Online cooper
Page 51 and 52:
Tourism Exhibit 3-17: Adoption of e
Page 53 and 54:
Tourism tourism sub-sectors covered
Page 55 and 56:
Tourism Exhibit 3-20: Main type of
Page 57 and 58:
Tourism Exhibit 3-22: Main location
Page 59 and 60:
Tourism companies which have their
Page 61 and 62:
Tourism 3.6.1 Companies receiving o
Page 63 and 64:
Tourism whether they used rather "s
Page 65 and 66:
Tourism 3.6.2 e-Integration of mark
Page 67 and 68:
Tourism 3.7 ICT and Innovation To e
Page 69 and 70:
Tourism 3.8 Drivers and Inhibitors
Page 71 and 72:
Tourism 3.8.2 Barriers to e-busines
Page 73 and 74:
Tourism 3.9 Summary of the quantita
Page 75 and 76:
Tourism In 2006, results for some i
Page 77 and 78:
Tourism abandonment of paper ticket
Page 79 and 80:
Tourism savings to the consumers; c
Page 81 and 82:
Tourism 4.1.4 Growth, mergers and a
Page 83 and 84:
Tourism CASE STUDY: RE-INTERMEDIATI
Page 85 and 86:
Tourism Exhibit 4-3: The booking re
Page 87 and 88: Tourism situated in attractive and
Page 89 and 90: Tourism CASE STUDY: SUCCESSFUL INTE
Page 91 and 92: Tourism rural tourism to flourish a
Page 93 and 94: Tourism LCTA was very successful in
Page 95 and 96: Tourism CASE STUDY: RE-INTERMEDIATI
Page 97 and 98: Tourism of about 2.2%. Its main com
Page 99 and 100: Tourism Enhancing real-time vacancy
Page 101 and 102: Tourism CASE STUDY: CONTROLLING THE
Page 103 and 104: Tourism Instead of reducing costs f
Page 105 and 106: Tourism Whereas today, the visible
Page 107 and 108: Tourism way Accor adopted a two-tie
Page 109 and 110: Tourism 4.2 Dynamic Packaging 4.2.1
Page 111 and 112: Tourism The legal dimension, which
Page 113 and 114: Tourism No such solutions can be fo
Page 115 and 116: Tourism DP Market All market observ
Page 117 and 118: Tourism CASE STUDY: IMPLEMENTING DY
Page 119 and 120: Tourism Exhibit 4-16: Technology bu
Page 121 and 122: Tourism References Research for thi
Page 123 and 124: Tourism continue to operate, as the
Page 125 and 126: Tourism Exhibit 4-18: Customer driv
Page 127 and 128: Tourism References Research for thi
Page 129 and 130: Tourism customer uptake is expected
Page 131 and 132: Tourism such as Germanwings, Hapag-
Page 133 and 134: Tourism Intermediaries in ticket sa
Page 135 and 136: Tourism ticket.” (Matthias van Le
Page 137: Tourism terms of a considerable red
Page 141 and 142: Tourism Encouraging passengers to t
Page 143 and 144: Tourism CASE STUDY: E-TICKETING AT
Page 145 and 146: Tourism e-Business activities SN Br
Page 147 and 148: Tourism implementation of a dedicat
Page 149 and 150: Tourism The case study about SN Bru
Page 151 and 152: Tourism Exhibit 5-1: Perceived over
Page 153 and 154: Tourism The influence of outsourcin
Page 155 and 156: Tourism Exhibit 5-4: Companies obse
Page 157 and 158: Tourism figures are considerably ab
Page 159 and 160: Tourism Background information: Mic
Page 161 and 162: Tourism mere availability of multip
Page 163 and 164: Tourism ICT impact on competition E
Page 165 and 166: Tourism 5.2.1 Policies to counterac
Page 167 and 168: Tourism loans, venture capital or p
Page 169 and 170: Tourism References Books and scient
Page 171 and 172: Tourism Röglein, D.; Rodriguez, M.
Page 173 and 174: Tourism Reise & Preise online (2004
Page 175 and 176: Tourism Annex I: The e-Business Sur
Page 177 and 178: Tourism Fieldwork Fieldwork was coo
Page 179 and 180: Tourism Feedback from interviewers
Page 181 and 182: Tourism The use of filter questions
Page 183 and 184: Tourism The e-Business Scoreboard 2
Page 185 and 186: Tourism Annex II: Expanded Tables -
Page 187 and 188: Tourism Exhibit A2-2: Demand for IC
Page 189 and 190:
Tourism Exhibit A2-4: Companies rec
Page 191 and 192:
Tourism Annex III: Glossary of Tech
Page 193 and 194:
Tourism Modem MRO goods OOS Process
Page 196:
Contact information: European Commi
show all

ICT and e-business in the tourism industry ICT adoption ... - empirica

Create successful ePaper yourself

Delete template?

Save as template?