ICT and e-business in the tourism industry ICT adoption ... - empirica

Tourism
Exhibit 3-20: Main type of supply goods ordered online
0 20 40 60 80 100
Total Tourism (EU-10)
12
23
5
16
44
Micro (1-9 empl.)
5
19
15
32
30
Small (10-49 empl.)
32
14
7
9
39
Medium (50-249 empl.)
20
23
3
19
35
Large (250+ empl.)
5
31
0
15
50
Accommodation sector
5
22
24
11
38
Gastronomy
15
22
6
11
46
Travel agencies & tour operators
4
7 0
68
21
All 10 sectors (EU-10)
21
22
6
14
37
MRO goods Raw materials Intermediary products Services Mixed / all
Base (100%): Companies placing orders online (without "don't know"). N (for sector, EU-10) = 424.
Weighting: Totals (for the sector and for all 10 sectors) are weighted by employment and should be
read as "enterprises comprising …% of employment in the sector(s)". Figures for size-bands are in
% of enterprises from the size-band. Figures for tourism sub-sectors are in % of enterprises from
the respective sub-sector. Questionnaire reference: E4.
Source: e-Business W@tch (Survey 2006)
Use of ICT for e-procurement processes
As in 2005, e-Business W@tch 2006 asked companies whether they "support the
selection of suppliers or procurement processes by specific ICT solutions." The rationale
for this question is to further test whether electronic procurement is in fact a systematic
and digitally integrated process in a firm, or rather an occasional business activity
without much significance for the overall business.
The average figures on the use of specific ICT solutions for e-sourcing in the tourism
industry (12%) is similar to the average of all 10 sectors surveyed (9%). The application
of such specific ICT solutions for e-procurement is clearly a domain of travel agencies
and tour operators, while companies from the accommodation and gastronomy sectors
are only minor users of such systems (see Exhibit 3-19).
Those companies which have procurement systems in place tend to use them for several
functions, but mainly for finding suppliers in the market (69%), inviting suppliers to quote
prices (58%) and placing orders (76%). These findings are comparable with the results in
most other sectors (see Exhibit 3-21). Procurement via online auctions is practically
negligible in tourism.
55