Immunization and child health materials development guide pdf

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Materials development is especially challenging when the typical intended audience member has a different level of education, or comes from a different background than the people developing the materials. Consider these statistics: • Worldwide, an estimated 27 percent of adults cannot read or write. 1 • In the least-developed countries, the situation is worse—over 50 percent of adults have low or no literacy skills. • An even higher percentage of people have not taken a high school health or biology course, and, therefore, might not understand basic health concepts. What does this mean to someone developing health materials? First, it suggests that when trying to reach the general public, we cannot assume that they can read brochures, newspapers, or posters. And even if our intended audience can read, we had better make certain that the text is easy for them to understand and does not use sophisticated technical language or concepts. Try these methods, then use your best judgment. Every materials development situation is different. Sometimes you have enough time and money to do the job; sometimes time and money are in short supply. Sometimes you have a team to work with; sometimes you don’t. There is no single strategy that works in every situation. Whatever the challenge, the best person to decide how to solve it is you. Our advice: become familiar with the techniques presented here, try them out, then use the ones that work well for you. Use what you know to create a materials development plan relevant to your needs and resources. Do not be afraid to try something new—just be sure to test it first. And if it works well, share it! Here at PATH, we have been developing health education materials for over 20 years. We know that investing in careful materials development pays off—and it can be extremely interesting and satisfying. In the long run, we think you’ll discover that the extra time and effort you spend making sure that you understand your audience, and that they understand your materials, will help save time, money, and even lives. Good luck! Scott Wittet Director of Advocacy, Communications, and Training Bill and Melinda Gates Children’s Vaccine Program at PATH Page 2
How to Use This Guide PATH designed this Materials Development Guide as a reference and educational tool for people who create communication materials. If you’re new to materials development, we recommend that you read through the Guide before actually starting to develop materials, then carefully follow the eight steps described below and covered in detail in the Guide. Those with materials development experience can use the Guide for new ideas and tools and as a reminder of, and checklist for, each step in the materials development process. Step 1: Plan Your Project What do you want to accomplish, and how will you allot your resources? Step 2: Identify and Study Your Audience Who do you want to reach, what information do they need, and what are the best ways to reach them? Step 3: Develop Messages What are messages, and what makes them effective? Step 4: Create Draft Materials How do you use research findings and design techniques to create appropriate materials? Step 5: Pretest and Revise Draft Materials How do you get and use feedback from primary and secondary audiences to improve the materials? Step 6: Produce Materials How do you ensure the final materials look, sound, and feel as good as they should? Step 7: Distribute Materials and Train in Their Use How do you ensure the materials are used effectively? Step 8: Evaluate Materials How can you find out if the materials are having the desired effect? Page 3
Page 1 and 2: Immunization and Child Health Mater
Page 3: immunization and child health mater
Page 7: Table of Contents Page A Letter fro
Page 12 and 13: The Guide explores qualitative rese
Page 14 and 15: Step 1. Plan Your Project The first
Page 16 and 17: THE CREATIVE BRIEF 3 A creative bri
Page 18 and 19: Figure 1. Sample Materials Developm
Page 20 and 21: Step 2. Identify and Study Your Aud
Page 22 and 23: • Fieldworkers, traditional birth
Page 24 and 25: 2. Define Your Audience by Stages o
Page 26 and 27: B. Determine Informational Needs of
Page 28 and 29: 2. Decide Which Method Best Meets Y
Page 30 and 31: In-Depth: Effective Qualitative Res
Page 32 and 33: • Ask participants to imagine som
Page 34 and 35: Figure 11. Principles of Question D
Page 36 and 37: Figure 12. Tips for the Facilitator
Page 38 and 39: Figure 14. Example of Organizing FG
Page 40 and 41: immunization. Make sure the questio
Page 42 and 43: 3. Identify Patterns. As the facili
Page 44 and 45: SUMMARY OF FOCUS GROUP PHASES Phase
Page 46 and 47: Figure 17. Organizing Your Notes 22
Page 48 and 49: Step 3. Develop Messages
Page 50 and 51: A meeting with policy-makers may be
Page 52 and 53: Figure 18. Guidelines for Designing
Page 54 and 55: Step 4. Create Draft Materials Keep
Page 56 and 57: The artist can prepare more than on
Page 58 and 59: C. Video Materials Producing a vide
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VIDEO Same expert demonstrates Solo
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Special Advantages of the Web. The
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• Easy to Create. A single person
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MAKE AN INTERACTIVE, “BRANCHING
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- Get Outside Help, If You Need It.
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Step 5. Pretest and Revise Draft Ma
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B. Measuring Variables Pretesting m
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Figure 25. Drafts of an ORS Message
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In-Depth: Effective Pretesting 1. P
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Low-Literate Materials Pretest Form
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Using the Pretest Data Sheet. Use t
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A response to a picture is consider
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Figure 30. Sample Illustration, Pre
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Figure 32. Completed Print Material
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8) Then, multiply the answer by 100
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Figure 35. Pretesting Pattern for O
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• Introduction. Introduce yoursel
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• Written Pretest Questionnaire.
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Step 6. Produce Materials
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Economies of Scale. Often, the more
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Page 86
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Step 7. Distribute Materials and Tr
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Figure 36. Tips for Using Print Mat
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Step 8. Evaluate Materials
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Appendix 18 includes a sample evalu
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References AIDSCAP. How to Conduct
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Glossary of Acronyms AIDSCAP BCC BD
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PATH (Program for Appropriate Techn
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Appendices
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Appendix 1 Topic Guide for Focus Gr
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E. Closure 1. Review any patterns o
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Appendix 3 SMOG Readability Formula
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Leave Plenty of White Space. This m
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Use Simple Illustrations. Avoid ext
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Use Appropriate Illustrative Styles
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Appendix 5 Hiring Experts If you ha
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Sample Letter January 25, 2001 Dire
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Appendix 7 Video Camera Directions,
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22. Titles: (a) Cards, film, slides
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⇑ Clearly identify steps in a tec
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Appendix 10 Sample Questions for Pr
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Appendix 12 Pretest Data Sheet Pret
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Appendix 14 Group Pretest Answer Sh
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Appendix 16 Radio and Video Pretest
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Appendix 18 Evaluation Form Evaluat
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6. What was most useful about the G
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Immunization and child health materials development guide pdf

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