Immunization and child health materials development guide pdf

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22. Titles: (a) Cards, film, slides—either drawings, printed, or on film—that announce the titles and credits of a program. (b) Any written or printed matter introduced into a show or film for its own sake and not as part of a presentation. 23. Tripod: A three-legged TV camera mount. Cheapest, least desirable type, usually in remotes. 24. Viewfinder: “Hood” on camera, into which camera operator looks at picture that s/he is taking of scene. The viewfinder is found at the back of the camera. 25. VO (Voice Over): Narration-type recording as opposed to lip sync or live sound. Voice over narration where voice talent is not seen. Source: Reprinted from Arlington Community Television, Virginia, Channel 33, Producer’s Handbook. Page 122
Appendix 8 Tips for Producing Video Materials For any type of video: • Plan before the production phase. The production phase is usually the shortest but the most costly. Make sure every step is planned well in advance of the actual shoot date—and that actors, locations, props, and technical equipment are ready before production begins. • Repeat, repeat, repeat. The golden rule with videos is to repeat your key message(s) three times: (1) in a synopsis at the head of the show, tell the viewers what you are going to tell them; (2) in the main body of the video, describe your key message(s) in detail; and (3) at the end of the video, summarize what you just told them. • Convey feelings and issue a call for action. Remember that videos are a highly effective medium for conveying and creating feelings, motivating people, and issuing a call for action. They are not an effective medium for transmitting details. • Provide details in print material. If you need to transmit details to your audience that are too laborious to cover in the video, create supporting print material. • Minimize reshooting. Since reshooting is expensive and time-consuming, make sure plenty of extra footage is shot in case it’s needed later. • How long? Expect the process to take twice as long as you anticipated, especially postproduction, which includes every step after the actual filming—editing, adding graphics, finding music, etc. • Consider involving celebrities and VIPs. Getting celebrities or VIPs to participate in your video can add glamor and often create free publicity through other media channels such as newspapers or TV. Be sure to take photos to use in print media. • Reference Web sites. If appropriate, include in your video references to Web sites where viewers can get more information on your topic. • Produce and duplicate only after all changes are made. Final production and duplication of the video for distribution should take place only after all changes have been made and approved. Special considerations for training videos If you are developing a video to train people in a technical skill, it is helpful to follow these guidelines: • Find a technical expert. Identify a technical expert to supervise the technical content of the film. The advisor helps to identify steps of the procedure, objectively evaluates variations in the procedure, decides which variations should be shown and recommended in the video, and consults other experts as questions arise during scriptwriting and editing. However, the advisor must have the time to devote to the project. It is helpful if the advisor is not personally invested in the procedure being shown. The advisor must be able to distinguish those parts of the procedure that are essential from those that can be modified without diminishing safety or effectiveness. Page 123
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Immunization and Child Health Mater
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immunization and child health mater
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Table of Contents Page A Letter fro
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Materials development is especially
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The Guide explores qualitative rese
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Step 1. Plan Your Project The first
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THE CREATIVE BRIEF 3 A creative bri
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Figure 1. Sample Materials Developm
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Step 2. Identify and Study Your Aud
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• Fieldworkers, traditional birth
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2. Define Your Audience by Stages o
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B. Determine Informational Needs of
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2. Decide Which Method Best Meets Y
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In-Depth: Effective Qualitative Res
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• Ask participants to imagine som
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Figure 11. Principles of Question D
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Figure 12. Tips for the Facilitator
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Figure 14. Example of Organizing FG
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immunization. Make sure the questio
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3. Identify Patterns. As the facili
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SUMMARY OF FOCUS GROUP PHASES Phase
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Figure 17. Organizing Your Notes 22
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Step 3. Develop Messages
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A meeting with policy-makers may be
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Figure 18. Guidelines for Designing
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Step 4. Create Draft Materials Keep
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The artist can prepare more than on
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C. Video Materials Producing a vide
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VIDEO Same expert demonstrates Solo
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Special Advantages of the Web. The
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• Easy to Create. A single person
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MAKE AN INTERACTIVE, “BRANCHING
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- Get Outside Help, If You Need It.
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Step 5. Pretest and Revise Draft Ma
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B. Measuring Variables Pretesting m
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Figure 25. Drafts of an ORS Message
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In-Depth: Effective Pretesting 1. P
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Low-Literate Materials Pretest Form
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Using the Pretest Data Sheet. Use t
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A response to a picture is consider
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Figure 30. Sample Illustration, Pre
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Figure 32. Completed Print Material
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8) Then, multiply the answer by 100
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Page 94 and 95: • Introduction. Introduce yoursel
Page 96 and 97: • Written Pretest Questionnaire.
Page 98 and 99: Step 6. Produce Materials
Page 100 and 101: Economies of Scale. Often, the more
Page 102 and 103: Page 86
Page 104 and 105: Step 7. Distribute Materials and Tr
Page 106 and 107: Figure 36. Tips for Using Print Mat
Page 108 and 109: Step 8. Evaluate Materials
Page 110 and 111: Appendix 18 includes a sample evalu
Page 116 and 117: References AIDSCAP. How to Conduct
Page 118 and 119: Glossary of Acronyms AIDSCAP BCC BD
Page 120 and 121: PATH (Program for Appropriate Techn
Page 122 and 123: Appendices
Page 124 and 125: Appendix 1 Topic Guide for Focus Gr
Page 126 and 127: E. Closure 1. Review any patterns o
Page 128 and 129: Appendix 3 SMOG Readability Formula
Page 130 and 131: Leave Plenty of White Space. This m
Page 132 and 133: Use Simple Illustrations. Avoid ext
Page 134 and 135: Use Appropriate Illustrative Styles
Page 136 and 137: Appendix 5 Hiring Experts If you ha
Page 138 and 139: Sample Letter January 25, 2001 Dire
Page 140 and 141: Appendix 7 Video Camera Directions,
Page 144 and 145: ⇑ Clearly identify steps in a tec
Page 146 and 147: Appendix 10 Sample Questions for Pr
Page 148 and 149: Appendix 12 Pretest Data Sheet Pret
Page 150 and 151: Appendix 14 Group Pretest Answer Sh
Page 152 and 153: Appendix 16 Radio and Video Pretest
Page 154 and 155: Appendix 18 Evaluation Form Evaluat
Page 158 and 159: 6. What was most useful about the G
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