Immunization and child health materials development guide pdf

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• Easy to Create. A single person produced the GAVI CD-ROM in a few days. Considering the huge amount of information it contains, duplication was inexpensive. The GAVI CD-ROM cost about one dollar per copy, plus another dollar for the cardboard CD-ROM sleeve. Imagine what it would have cost to print those thousands of pages of text and photos instead! And CD-ROMs are much sturdier than floppy disks, an important consideration when mailing them internationally. b. Multimedia Products. Multimedia products are similar to distribution products in that they contain different types of files, such as text, pictures, audio, and video. However, multimedia products include carefully designed interfaces that guide the user through the product and make the experience more satisfying. Of course, this means more work for the developer! Figure 23. Gates CVP at PATH News Archives Web Page www.ChildrensVaccine.org/html/a-news.htm The “News Archives” page of the Gates Children’s Vaccine Program at PATH Web site is a good, if simple, example of multimedia CM (Figure 23). The page contains a photo from the press conference in which Bill and Melinda Gates announced the new program— along with the full text speeches given by the Gates’, Carol Bellamy of UNICEF, and Sir Gustav Nossal of WHO. There are also links to audio and video clips from those speeches. Press Conference Excerpts Bill Gates • Video and Sound • Sound Only • Transcript Melinda French Gates • Video and Sound • Sound Only • Transcript MAKE A MULTIMEDIA SCREENSAVER If you can create or save images on your computer, you can make an entertaining and educational screensaver! Step 1. Step 2. Step 3. Decide what images you would like to show your audience. You can include a caption directly on the image, so users read your messages as they appear on the screen, or you can create sound files that play along with the images. Download GPhotoShow, 30 or similar screensaver creation software, from the Web and follow the instructions for use. Package everything on a floppy disk or CD-ROM; write an installation guide for your users, and distribute it to your key audience. Page 51
c. Interactive Products. Interactive products are the most complex and sophisticated of the three types. However, unlike the other types of computer-based media, interactive products make use of the unique power of the computer: the ability to process logical functions. Because they usually require someone who can write computer programs, they can be expensive to create. What Interactive Really Means. The term “interactive” is often used inappropriately among product developers. Some developers call their software interactive just because it has buttons you can click to go from one screen to another—a process known as navigation—or links to play audio or video clips. But these simple actions can be found in distribution and multimedia products as well. At PATH, we define an interactive product as “one that solicits meaningful user input, such as answers to questions about who the user is or what he or she wants; the interactive software then uses logical algorithms, programmed by the developer, to respond to this input in a meaningful way.” Figure 24 is an example of this. Why Interactive Products Are More Difficult to Produce. Creation of the logical algorithms needed for interactive computer media is challenging, requiring knowledge of health issues, such as the factors that increase risk of exposure to HIV, as well as the ability to create computer programs or scripts. Furthermore, the software needed for development of sophisticated interactive CM is often expensive and difficult to learn. 31 Figure 24. Example of Logical Algorithms at Work in Interactive Media Illustration A Illustration B Based on user answers to questions about their sexual, and other, behaviors, PATH’s “RiskAdvisor” software used complicated logical algorithms to generate a personalized “risk meter.” The interactive CM helped users better understand their risk of exposure to HIV and how they could reduce that risk. Illustration C Page 52
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Immunization and Child Health Mater
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immunization and child health mater
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Table of Contents Page A Letter fro
Page 10 and 11:
Materials development is especially
Page 12 and 13:
The Guide explores qualitative rese
Page 14 and 15: Step 1. Plan Your Project The first
Page 16 and 17: THE CREATIVE BRIEF 3 A creative bri
Page 18 and 19: Figure 1. Sample Materials Developm
Page 20 and 21: Step 2. Identify and Study Your Aud
Page 22 and 23: • Fieldworkers, traditional birth
Page 24 and 25: 2. Define Your Audience by Stages o
Page 26 and 27: B. Determine Informational Needs of
Page 28 and 29: 2. Decide Which Method Best Meets Y
Page 30 and 31: In-Depth: Effective Qualitative Res
Page 32 and 33: • Ask participants to imagine som
Page 34 and 35: Figure 11. Principles of Question D
Page 36 and 37: Figure 12. Tips for the Facilitator
Page 38 and 39: Figure 14. Example of Organizing FG
Page 40 and 41: immunization. Make sure the questio
Page 42 and 43: 3. Identify Patterns. As the facili
Page 44 and 45: SUMMARY OF FOCUS GROUP PHASES Phase
Page 46 and 47: Figure 17. Organizing Your Notes 22
Page 48 and 49: Step 3. Develop Messages
Page 50 and 51: A meeting with policy-makers may be
Page 52 and 53: Figure 18. Guidelines for Designing
Page 54 and 55: Step 4. Create Draft Materials Keep
Page 56 and 57: The artist can prepare more than on
Page 58 and 59: C. Video Materials Producing a vide
Page 60 and 61: VIDEO Same expert demonstrates Solo
Page 62 and 63: Special Advantages of the Web. The
Page 66 and 67: MAKE AN INTERACTIVE, “BRANCHING
Page 68 and 69: - Get Outside Help, If You Need It.
Page 70 and 71: Step 5. Pretest and Revise Draft Ma
Page 72 and 73: B. Measuring Variables Pretesting m
Page 74 and 75: Figure 25. Drafts of an ORS Message
Page 76 and 77: Page 62
Page 78 and 79: In-Depth: Effective Pretesting 1. P
Page 80 and 81: Low-Literate Materials Pretest Form
Page 82 and 83: Using the Pretest Data Sheet. Use t
Page 84 and 85: A response to a picture is consider
Page 86 and 87: Figure 30. Sample Illustration, Pre
Page 88 and 89: Figure 32. Completed Print Material
Page 90 and 91: 8) Then, multiply the answer by 100
Page 92 and 93: Figure 35. Pretesting Pattern for O
Page 94 and 95: • Introduction. Introduce yoursel
Page 96 and 97: • Written Pretest Questionnaire.
Page 98 and 99: Step 6. Produce Materials
Page 100 and 101: Economies of Scale. Often, the more
Page 104 and 105: Step 7. Distribute Materials and Tr
Page 106 and 107: Figure 36. Tips for Using Print Mat
Page 108 and 109: Step 8. Evaluate Materials
Page 110 and 111: Appendix 18 includes a sample evalu
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References AIDSCAP. How to Conduct
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Glossary of Acronyms AIDSCAP BCC BD
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PATH (Program for Appropriate Techn
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Appendices
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Appendix 1 Topic Guide for Focus Gr
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E. Closure 1. Review any patterns o
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Appendix 3 SMOG Readability Formula
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Leave Plenty of White Space. This m
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Use Simple Illustrations. Avoid ext
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Use Appropriate Illustrative Styles
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Appendix 5 Hiring Experts If you ha
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Sample Letter January 25, 2001 Dire
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Appendix 7 Video Camera Directions,
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22. Titles: (a) Cards, film, slides
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⇑ Clearly identify steps in a tec
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Appendix 10 Sample Questions for Pr
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Appendix 12 Pretest Data Sheet Pret
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Appendix 14 Group Pretest Answer Sh
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Appendix 16 Radio and Video Pretest
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Appendix 18 Evaluation Form Evaluat
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6. What was most useful about the G
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Immunization and child health materials development guide pdf

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