Immunization and child health materials development guide pdf

Figure 14. Example of Organizing FGDs by Participant Characteristics
note-taker can clearly see and hear everyone and so that there is no “head of the table” or
leader image.
6. Recruit and Screen Participants. 19 Focus group and interview participants should
reflect your intended audience as closely as possible so you can create messages and materials
that resonate with the intended recipients. Develop a questionnaire to screen potential indepth
interview and focus group participants before they are invited to join a discussion. Take
care to use unbiased channels to recruit and screen participants. For example, rather than rely
on health clinic personnel to recruit women from the clinic patient pool, you may want to
recruit in a neutral area, such as the marketplace. There, you can recruit those who go to the
clinic, as well as those who do not. House-to-house recruiting is another, although more time
consuming, recruiting technique.
a. Recruiting for In-Depth Interviews. 20 In-depth interviews can be planned or spontaneous.
Planned interviews are scheduled in advance and should take place in locations
convenient for the participants. When interviews are scheduled in advance, respondents
generally have more time to think about and discuss the topic. Intercept interviews are
unscheduled and occur in places where audience members are commonly found. As
people who might fit the desired characteristics pass by, the interviewer asks if they
have time to participate in a brief interview. First, the interviewer asks them questions
from the screening questionnaire. If the person fits the intended audience characteristics,
the interviewer invites the participant to participate in the interview.
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