Immunization and child health materials development guide pdf

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Figure 1. Sample Materials Development Workplan Activity Month 1 2 3 4 5 6 7 8 9 10 11 12 18 1. Plan the project a. Research existing materials X b. Develop workplan and select staff X c. Develop budget X 2. Conduct audience research a. Hold focus groups (for example, X 2 groups per audience segment for a total of 8 groups) b. Analyze focus group data X X 3. Develop messages X 4. Draft material a. Hire consultants, such as artist X and scriptwriter b. Work with artist on illustrations, X or with scriptwriter/creative agency to draft script that incorporates messages c. Draft text to accompany images, or X work with artist or creative agency to create storyboard for video d. Produce rough-cut audiotapes, X animated storyboard, or rough-cut video to be used in pretesting 5. Pretest and revise materials a. Technical review—accuracy check X b. Pretest and revise until materials X X are satisfactory c. Review by interested persons X and organizations 6. Produce broadcast-quality program X X X or other final material 7. Distribute materials a. Write and refine distribution plan X X b. Train health workers to use X X 8. Evaluate materials X X Page 9
Figure 2. Sample Materials Development Budget Objective: Develop, field-test, revise, print, and evaluate a booklet, radio program, and video for clients as indicated in the sample workplan in Figure 1. Personnel Cost Amount in $ Project Director (10% time at $xx/month) Project Coordinator (50% time at $xx/month) Support staff (25% time at $xx/month) Driver (25% time at $xx/month) Benefits Consultants Print Material Artist (20 drawings at $xx/drawing) Graphic designer (15 days at $xx/day) Translator (3,000 words at $xx/word) Field staff (35 days at $xx/day) Radio/Video Scriptwriter (xx days at $xx/day) Artist (50 drawings at $xx/drawing) Actors (xx days at $xx/day) Technical content reviewers (xx days at $xx/day) Professional audio recording producer (xx days at $xx/day) Professional videographer and sound person (xx days at $xx/day) Field staff (35-70 days at $xx/day) Transportation For training (2 trips x 10 participants at $xx/trip) For FGD research (8 trips at $xx/trip) For pretesting (4 rounds at $xx/trip) For evaluation (5 trips at $xx/trip) Per Diem For training (6 days x 10 participants at $xx/day) For FGDs (8 days at $xx/day) For pretesting (20 days at $xx/day) For evaluation (5 days at $xx/day) Training Site (6 days at $xx/day) Refreshments (10 lunches, snacks at $xx/person) For pretesting (20 days at $xx/day) For evaluation (5 days at $xx/day) FGD Refreshments (80 snacks at $xx/snack) Photocopying Production Printing for booklet (3,000 copies at $xx/copy) Production of rough-cut radio and video programs Production of broadcast-quality radio and video programs Rental of professional recording or studio equipment Rental of professional filming studio, if needed Distribution and Training Mailing or delivery of final product Training costs relating to the use of product Evaluation Developing questionnaires or interview guides Copying and administering the questionnaires and guides Collecting, analyzing, and reporting the results Communication—telephone, Internet access, fax, postage Administrative and Overhead Costs TOTAL: Page 10
Page 1 and 2: Immunization and Child Health Mater
Page 3: immunization and child health mater
Page 7: Table of Contents Page A Letter fro
Page 10 and 11: Materials development is especially
Page 12 and 13: The Guide explores qualitative rese
Page 14 and 15: Step 1. Plan Your Project The first
Page 16 and 17: THE CREATIVE BRIEF 3 A creative bri
Page 20 and 21: Step 2. Identify and Study Your Aud
Page 22 and 23: • Fieldworkers, traditional birth
Page 24 and 25: 2. Define Your Audience by Stages o
Page 26 and 27: B. Determine Informational Needs of
Page 28 and 29: 2. Decide Which Method Best Meets Y
Page 30 and 31: In-Depth: Effective Qualitative Res
Page 32 and 33: • Ask participants to imagine som
Page 34 and 35: Figure 11. Principles of Question D
Page 36 and 37: Figure 12. Tips for the Facilitator
Page 38 and 39: Figure 14. Example of Organizing FG
Page 40 and 41: immunization. Make sure the questio
Page 42 and 43: 3. Identify Patterns. As the facili
Page 44 and 45: SUMMARY OF FOCUS GROUP PHASES Phase
Page 46 and 47: Figure 17. Organizing Your Notes 22
Page 48 and 49: Step 3. Develop Messages
Page 50 and 51: A meeting with policy-makers may be
Page 52 and 53: Figure 18. Guidelines for Designing
Page 54 and 55: Step 4. Create Draft Materials Keep
Page 56 and 57: The artist can prepare more than on
Page 58 and 59: C. Video Materials Producing a vide
Page 60 and 61: VIDEO Same expert demonstrates Solo
Page 62 and 63: Special Advantages of the Web. The
Page 64 and 65: • Easy to Create. A single person
Page 66 and 67: MAKE AN INTERACTIVE, “BRANCHING
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- Get Outside Help, If You Need It.
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Step 5. Pretest and Revise Draft Ma
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B. Measuring Variables Pretesting m
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Figure 25. Drafts of an ORS Message
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Page 62
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In-Depth: Effective Pretesting 1. P
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Low-Literate Materials Pretest Form
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Using the Pretest Data Sheet. Use t
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A response to a picture is consider
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Figure 30. Sample Illustration, Pre
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Figure 32. Completed Print Material
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8) Then, multiply the answer by 100
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Figure 35. Pretesting Pattern for O
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• Introduction. Introduce yoursel
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• Written Pretest Questionnaire.
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Step 6. Produce Materials
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Economies of Scale. Often, the more
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Page 86
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Step 7. Distribute Materials and Tr
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Figure 36. Tips for Using Print Mat
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Step 8. Evaluate Materials
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Appendix 18 includes a sample evalu
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Page 94
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Page 96
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References AIDSCAP. How to Conduct
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Glossary of Acronyms AIDSCAP BCC BD
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PATH (Program for Appropriate Techn
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Appendices
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Appendix 1 Topic Guide for Focus Gr
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E. Closure 1. Review any patterns o
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Appendix 3 SMOG Readability Formula
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Leave Plenty of White Space. This m
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Use Simple Illustrations. Avoid ext
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Use Appropriate Illustrative Styles
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Appendix 5 Hiring Experts If you ha
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Sample Letter January 25, 2001 Dire
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Appendix 7 Video Camera Directions,
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22. Titles: (a) Cards, film, slides
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⇑ Clearly identify steps in a tec
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Appendix 10 Sample Questions for Pr
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Appendix 12 Pretest Data Sheet Pret
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Appendix 14 Group Pretest Answer Sh
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Appendix 16 Radio and Video Pretest
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Appendix 18 Evaluation Form Evaluat
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Page 136
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6. What was most useful about the G
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