Immunization and child health materials development guide pdf

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6. What was most useful about the Guide? 7. What was not useful about the Guide? 8. Did you implement the materials development process described in the Guide? a. If yes, what did you develop? YES NO b. How would you describe the experience? 9. Was any part of the materials development process unclear or in need of more detail? If yes, what? YES NO 10. What would you add to the Guide? 11. What would you delete from the Guide? Thank you for taking the time to provide feedback! It will really help when we next update the Guide. Please return it to: Advocacy, Communications, and Training Gates CVP at PATH 4 Nickerson Street Seattle, WA 98109 USA Fax: 1-206-285-6619 E-mail: info@ChildrensVaccine.org You may also visit and send comments via our Web site: www.ChildrensVaccine.org Page 138
Childhood immunization saves millions of lives every year and could save millions more if all children, regardless of where they live, receive the vaccines they need. The Bill and Melinda Gates Children’s Vaccine Program at PATH works to ensure equal access to new, lifesaving vaccines worldwide. PATH (Program for Appropriate Technology in Health) implements the Gates CVP with funding from the Bill & Melinda Gates Foundation. PATH’s mission is to improve health, especially the health of women and children, and with particular emphasis on improving reproductive health services and reducing the impact of communicable diseases. PATH is a private, nonprofit, international organization headquartered in Seattle, Washington, with offices in Washington, DC; India; Indonesia; Kenya; Mekong Region; the Philippines; Ukraine; and Viet Nam. info@ChildrensVaccine.org www.ChildrensVaccine.org 4 Nickerson Street Seattle, WA 98109 USA info@path.org www.path.org
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Immunization and Child Health Mater
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immunization and child health mater
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Table of Contents Page A Letter fro
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Materials development is especially
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The Guide explores qualitative rese
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Step 1. Plan Your Project The first
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THE CREATIVE BRIEF 3 A creative bri
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Figure 1. Sample Materials Developm
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Step 2. Identify and Study Your Aud
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• Fieldworkers, traditional birth
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2. Define Your Audience by Stages o
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B. Determine Informational Needs of
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2. Decide Which Method Best Meets Y
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In-Depth: Effective Qualitative Res
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• Ask participants to imagine som
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Figure 11. Principles of Question D
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Figure 12. Tips for the Facilitator
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Figure 14. Example of Organizing FG
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immunization. Make sure the questio
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3. Identify Patterns. As the facili
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SUMMARY OF FOCUS GROUP PHASES Phase
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Figure 17. Organizing Your Notes 22
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Step 3. Develop Messages
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A meeting with policy-makers may be
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Figure 18. Guidelines for Designing
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Step 4. Create Draft Materials Keep
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The artist can prepare more than on
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C. Video Materials Producing a vide
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VIDEO Same expert demonstrates Solo
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Special Advantages of the Web. The
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• Easy to Create. A single person
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MAKE AN INTERACTIVE, “BRANCHING
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- Get Outside Help, If You Need It.
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Step 5. Pretest and Revise Draft Ma
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B. Measuring Variables Pretesting m
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Figure 25. Drafts of an ORS Message
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In-Depth: Effective Pretesting 1. P
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Low-Literate Materials Pretest Form
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Using the Pretest Data Sheet. Use t
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A response to a picture is consider
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Figure 30. Sample Illustration, Pre
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Figure 32. Completed Print Material
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8) Then, multiply the answer by 100
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Figure 35. Pretesting Pattern for O
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• Introduction. Introduce yoursel
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• Written Pretest Questionnaire.
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Step 6. Produce Materials
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Economies of Scale. Often, the more
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Step 7. Distribute Materials and Tr
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Figure 36. Tips for Using Print Mat
Page 108 and 109: Step 8. Evaluate Materials
Page 110 and 111: Appendix 18 includes a sample evalu
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Page 116 and 117: References AIDSCAP. How to Conduct
Page 118 and 119: Glossary of Acronyms AIDSCAP BCC BD
Page 120 and 121: PATH (Program for Appropriate Techn
Page 122 and 123: Appendices
Page 124 and 125: Appendix 1 Topic Guide for Focus Gr
Page 126 and 127: E. Closure 1. Review any patterns o
Page 128 and 129: Appendix 3 SMOG Readability Formula
Page 130 and 131: Leave Plenty of White Space. This m
Page 132 and 133: Use Simple Illustrations. Avoid ext
Page 134 and 135: Use Appropriate Illustrative Styles
Page 136 and 137: Appendix 5 Hiring Experts If you ha
Page 138 and 139: Sample Letter January 25, 2001 Dire
Page 140 and 141: Appendix 7 Video Camera Directions,
Page 142 and 143: 22. Titles: (a) Cards, film, slides
Page 144 and 145: ⇑ Clearly identify steps in a tec
Page 146 and 147: Appendix 10 Sample Questions for Pr
Page 148 and 149: Appendix 12 Pretest Data Sheet Pret
Page 150 and 151: Appendix 14 Group Pretest Answer Sh
Page 152 and 153: Appendix 16 Radio and Video Pretest
Page 154 and 155: Appendix 18 Evaluation Form Evaluat
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Immunization and child health materials development guide pdf

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