Immunization and child health materials development guide pdf

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Bill and Melinda Gates Children’s Vaccine Program PATH (Program for Appropriate Technology in Health) 4 Nickerson Street, Seattle, Washington 98109 USA info@ChildrensVaccine.org www.ChildrensVaccine.org
immunization and child health materials development guide Bill and Melinda Gates Children’s Vaccine Program Program for Appropriate Technology in Health April 2001 Elizabeth Younger • Scott Wittet • Carol Hooks • Heidi Lasher
Page 1: Immunization and Child Health Mater
Page 7: Table of Contents Page A Letter fro
Page 10 and 11: Materials development is especially
Page 12 and 13: The Guide explores qualitative rese
Page 14 and 15: Step 1. Plan Your Project The first
Page 16 and 17: THE CREATIVE BRIEF 3 A creative bri
Page 18 and 19: Figure 1. Sample Materials Developm
Page 20 and 21: Step 2. Identify and Study Your Aud
Page 22 and 23: • Fieldworkers, traditional birth
Page 24 and 25: 2. Define Your Audience by Stages o
Page 26 and 27: B. Determine Informational Needs of
Page 28 and 29: 2. Decide Which Method Best Meets Y
Page 30 and 31: In-Depth: Effective Qualitative Res
Page 32 and 33: • Ask participants to imagine som
Page 34 and 35: Figure 11. Principles of Question D
Page 36 and 37: Figure 12. Tips for the Facilitator
Page 38 and 39: Figure 14. Example of Organizing FG
Page 40 and 41: immunization. Make sure the questio
Page 42 and 43: 3. Identify Patterns. As the facili
Page 44 and 45: SUMMARY OF FOCUS GROUP PHASES Phase
Page 46 and 47: Figure 17. Organizing Your Notes 22
Page 48 and 49: Step 3. Develop Messages
Page 50 and 51: A meeting with policy-makers may be
Page 52 and 53:
Figure 18. Guidelines for Designing
Page 54 and 55:
Step 4. Create Draft Materials Keep
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The artist can prepare more than on
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C. Video Materials Producing a vide
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VIDEO Same expert demonstrates Solo
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Special Advantages of the Web. The
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• Easy to Create. A single person
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MAKE AN INTERACTIVE, “BRANCHING
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- Get Outside Help, If You Need It.
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Step 5. Pretest and Revise Draft Ma
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B. Measuring Variables Pretesting m
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Figure 25. Drafts of an ORS Message
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Page 62
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In-Depth: Effective Pretesting 1. P
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Low-Literate Materials Pretest Form
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Using the Pretest Data Sheet. Use t
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A response to a picture is consider
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Figure 30. Sample Illustration, Pre
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Figure 32. Completed Print Material
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8) Then, multiply the answer by 100
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Figure 35. Pretesting Pattern for O
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• Introduction. Introduce yoursel
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• Written Pretest Questionnaire.
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Step 6. Produce Materials
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Economies of Scale. Often, the more
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Page 86
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Step 7. Distribute Materials and Tr
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Figure 36. Tips for Using Print Mat
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Step 8. Evaluate Materials
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Appendix 18 includes a sample evalu
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Page 94
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Page 96
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References AIDSCAP. How to Conduct
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Glossary of Acronyms AIDSCAP BCC BD
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PATH (Program for Appropriate Techn
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Appendices
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Appendix 1 Topic Guide for Focus Gr
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E. Closure 1. Review any patterns o
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Appendix 3 SMOG Readability Formula
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Leave Plenty of White Space. This m
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Use Simple Illustrations. Avoid ext
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Use Appropriate Illustrative Styles
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Appendix 5 Hiring Experts If you ha
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Sample Letter January 25, 2001 Dire
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Appendix 7 Video Camera Directions,
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22. Titles: (a) Cards, film, slides
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⇑ Clearly identify steps in a tec
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Appendix 10 Sample Questions for Pr
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Appendix 12 Pretest Data Sheet Pret
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Appendix 14 Group Pretest Answer Sh
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Appendix 16 Radio and Video Pretest
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Appendix 18 Evaluation Form Evaluat
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Page 136
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6. What was most useful about the G
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