Immunization and child health materials development guide pdf

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Endnotes 1. UNICEF, 2000 (1995 statistics). 2. HealthCom, 1995b. 3. HealthCom, 1995a. 4. Haffey et al., 1984. 5. HealthCom, 1995b. 6. HealthCom, 1995a. 7. HealthCom, 1995b. 8. Billson, 2000; Debus, 1988. 9. Debus, 1988. 10. HealthCom, 1995. 11. Billson, 2000. 12. US DHHS, 1983. 13. Debus, 1988. 14. Basch, 1987; Debus, 1988; Folch-Lyon and Trost, 1981; Shearer,1981; Zimmerman and Perkin, 1986; US DHHS, 1989; AIDSCAP, 1995; HealthCom, 1995a; Bertrand and Brown, 1998; PATH 1989. 15. Billson, 2000. 16. Debus, 1988. 17. HealthCom, 1995b. 18. Billson, 2000. 19. HealthCom, 1995a. 20. AIDSCAP, 1995. 21. Bertrand and Brown, 1998. 22. HealthCom, 1995a. 23. Zimmerman and Perkin, 1986; HealthCom,1995b. 24. HealthCom,1995b. 25. Zimmerman and Perkin, 1986. 26. HealthCom, 1995b. 27. Ibid. 28. Church and Geller, 1989. 29. See “Where to Learn About Software on the Web” in the Resources Section. 30. You can request the Immunization Resource CD-ROM from the Gates Children’s Vaccine Program at PATH (info@ChildrensVaccine.org) or from the GAVI Secretariat (gavi@unicef.org). See the Resource Section for mailing addresses. 31. See “Where to Learn About CM Software on the Web” in the Resource Section. 32. Ibid. 33. Haaland, 1984; Haffey et al., 1985; Zimmerman and Perkin, 1986; Zimmerman et al., 1986. 34. AIDSCAP, 1995. 35. HealthCom, 1995b. 36. AIDSCAP, 1995. 37. Ibid. 38. Dowd, 2000. Page 95
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Immunization and Child Health Mater
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immunization and child health mater
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Table of Contents Page A Letter fro
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Materials development is especially
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The Guide explores qualitative rese
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Step 1. Plan Your Project The first
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THE CREATIVE BRIEF 3 A creative bri
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Figure 1. Sample Materials Developm
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Step 2. Identify and Study Your Aud
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• Fieldworkers, traditional birth
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2. Define Your Audience by Stages o
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B. Determine Informational Needs of
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2. Decide Which Method Best Meets Y
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In-Depth: Effective Qualitative Res
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• Ask participants to imagine som
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Figure 11. Principles of Question D
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Figure 12. Tips for the Facilitator
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Figure 14. Example of Organizing FG
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immunization. Make sure the questio
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3. Identify Patterns. As the facili
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SUMMARY OF FOCUS GROUP PHASES Phase
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Figure 17. Organizing Your Notes 22
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Step 3. Develop Messages
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A meeting with policy-makers may be
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Figure 18. Guidelines for Designing
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Step 4. Create Draft Materials Keep
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The artist can prepare more than on
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C. Video Materials Producing a vide
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VIDEO Same expert demonstrates Solo
Page 62 and 63: Special Advantages of the Web. The
Page 64 and 65: • Easy to Create. A single person
Page 66 and 67: MAKE AN INTERACTIVE, “BRANCHING
Page 68 and 69: - Get Outside Help, If You Need It.
Page 70 and 71: Step 5. Pretest and Revise Draft Ma
Page 72 and 73: B. Measuring Variables Pretesting m
Page 74 and 75: Figure 25. Drafts of an ORS Message
Page 76 and 77: Page 62
Page 78 and 79: In-Depth: Effective Pretesting 1. P
Page 80 and 81: Low-Literate Materials Pretest Form
Page 82 and 83: Using the Pretest Data Sheet. Use t
Page 84 and 85: A response to a picture is consider
Page 86 and 87: Figure 30. Sample Illustration, Pre
Page 88 and 89: Figure 32. Completed Print Material
Page 90 and 91: 8) Then, multiply the answer by 100
Page 92 and 93: Figure 35. Pretesting Pattern for O
Page 94 and 95: • Introduction. Introduce yoursel
Page 96 and 97: • Written Pretest Questionnaire.
Page 98 and 99: Step 6. Produce Materials
Page 100 and 101: Economies of Scale. Often, the more
Page 104 and 105: Step 7. Distribute Materials and Tr
Page 106 and 107: Figure 36. Tips for Using Print Mat
Page 108 and 109: Step 8. Evaluate Materials
Page 110 and 111: Appendix 18 includes a sample evalu
Page 116 and 117: References AIDSCAP. How to Conduct
Page 118 and 119: Glossary of Acronyms AIDSCAP BCC BD
Page 120 and 121: PATH (Program for Appropriate Techn
Page 122 and 123: Appendices
Page 124 and 125: Appendix 1 Topic Guide for Focus Gr
Page 126 and 127: E. Closure 1. Review any patterns o
Page 128 and 129: Appendix 3 SMOG Readability Formula
Page 130 and 131: Leave Plenty of White Space. This m
Page 132 and 133: Use Simple Illustrations. Avoid ext
Page 134 and 135: Use Appropriate Illustrative Styles
Page 136 and 137: Appendix 5 Hiring Experts If you ha
Page 138 and 139: Sample Letter January 25, 2001 Dire
Page 140 and 141: Appendix 7 Video Camera Directions,
Page 142 and 143: 22. Titles: (a) Cards, film, slides
Page 144 and 145: ⇑ Clearly identify steps in a tec
Page 146 and 147: Appendix 10 Sample Questions for Pr
Page 148 and 149: Appendix 12 Pretest Data Sheet Pret
Page 150 and 151: Appendix 14 Group Pretest Answer Sh
Page 152 and 153: Appendix 16 Radio and Video Pretest
Page 154 and 155: Appendix 18 Evaluation Form Evaluat
Page 158 and 159: 6. What was most useful about the G
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