Immunization and child health materials development guide pdf

Low-Literate Materials Pretest Forms. PATH uses several forms to help you organize and gather
data in individual pretesting for low-literate, primarily pictorial, print materials: the pretest
background sheet (Appendix 11), the pretest data sheet (Appendix 12), and the pretest
summary of results sheet (Appendix 13). These forms may be adapted to suit each project.
The forms help you keep track of two things:
• Details. Pretesting generates many details on how to improve the materials. If these details
are not carefully organized and documented, they will be lost.
• Pretest participant characteristics. You’ll need this information (1) for pretesting, to ensure
that individuals who meet your screening criteria are the only ones included in pretesting;
and (2) in your report, to summarize who participated in the pretests.
Each form documents one round of pretesting; the same procedures are used for all rounds of
pretesting until an acceptable version of the message is created.
Using the Pretest Background Sheet. Figure 27 shows how the pretest background sheet is used
to record information about pretest respondents. Prepare one pretest background sheet for
each round of pretesting. Just as the participant screening questionnaire was used for selecting
in-depth interview and FGD participants in the exploratory phase of materials development,
the pretest background sheet helps project staff select pretest respondents and record
important information. List the selection criteria on the pretest background sheet in the spaces
just above the bold line, and fill them in before pretesting.
Tactfully solicit personal information that some individuals may feel is sensitive. For example,
after the interviewer approaches a potential respondent in an “intercept” interview and explains
the need to pretest a particular material among people with limited reading skills, the interviewer
may then inquire about the potential respondent’s educational level. If the person does not
qualify, the interviewer should politely thank the person and continue to search for respondents
who represent the intended audience.
Record information about each respondent on the pretest background sheet before the
interview is over. Use the same respondent number on this sheet as was used on the pretest
data sheet for each individual.
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