Immunization and child health materials development guide pdf

Using the Pretest Data Sheet. Use the pretest data sheet to record feedback from the
respondents about the material that is being pretested. Figure 28 shows a completed pretest
data sheet. Complete one sheet for each message, or page, during each round of pretests.
Project staff should fill out information above the bold line before pretesting. The letters A, B, C,
and so forth, in the “Describe Picture” box, correspond to major elements of the illustration. This
shorthand system allows the note-taker to record responses quickly by simply listing the
appropriate letters.
During and after pretests, the interviewer completes everything below the bold line on the
pretest data sheet:
• First, each respondent is assigned a number. Record the number in the left column.
• Before you show the picture to the respondent, fold the text, if any, out of sight, or cover
it, and ask questions about the picture.
• Next, unfold the page and ask about the text.
• In the column labeled, “What do the words mean to you?,” circle the R if the respondent
read the accompanying text; circle the H if the respondent heard the text read aloud by
the interviewer.
• In the next two columns, record the respondent’s feelings about the message and
suggestions for improvements.
After the pretest team completes a round of pretests, the coder should carefully read all the
responses, determine whether the picture and text are OK or Not OK, and mark the appropriate
box. This assessment should be based on:
• Comprehension, from the “What do you see?” and “What do the words mean to you?”
boxes.
• Acceptability, from the “How do you feel about the picture and/or words?” and “What
would you change?” boxes.
CRITERIA FOR COMPREHENSION
PATH uses two criteria to determine whether a message is communicated successfully:
• Comprehension: Does the respondent see what s/he is meant to see in the picture and
understand the accompanying text?
• Acceptability: How does the respondent feel about the picture and text, and what changes
does the respondent suggest for making the message more culturally appropriate?
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