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Endnotes 1. UNICEF, 2000 (1995 statistics). 2. HealthCom, 1995b. 3. HealthCom, 1995a. 4. Haffey et al., 1984. 5. HealthCom, 1995b. 6. HealthCom, 1995a. 7. HealthCom, 1995b. 8. Billson, 2000; Debus, 1988. 9. Debus, 1988. 10. HealthCom, 1995. 11. Billson, 2000. 12. US DHHS, 1983. 13. Debus, 1988. 14. Basch, 1987; Debus, 1988; Folch-Lyon <strong>and</strong> Trost, 1981; Shearer,1981; Zimmerman <strong>and</strong> Perkin, 1986; US DHHS, 1989; AIDSCAP, 1995; HealthCom, 1995a; Bertr<strong>and</strong> <strong>and</strong> Brown, 1998; PATH 1989. 15. Billson, 2000. 16. Debus, 1988. 17. HealthCom, 1995b. 18. Billson, 2000. 19. HealthCom, 1995a. 20. AIDSCAP, 1995. 21. Bertr<strong>and</strong> <strong>and</strong> Brown, 1998. 22. HealthCom, 1995a. 23. Zimmerman <strong>and</strong> Perkin, 1986; HealthCom,1995b. 24. HealthCom,1995b. 25. Zimmerman <strong>and</strong> Perkin, 1986. 26. HealthCom, 1995b. 27. Ibid. 28. Church <strong>and</strong> Geller, 1989. 29. See “Where to Learn About Software on the Web” in the Resources Section. 30. You can request the <strong>Immunization</strong> Resource CD-ROM from the Gates Children’s Vaccine Program at PATH (info@ChildrensVaccine.org) or from the GAVI Secretariat (gavi@unicef.org). See the Resource Section for mailing addresses. 31. See “Where to Learn About CM Software on the Web” in the Resource Section. 32. Ibid. 33. Haal<strong>and</strong>, 1984; Haffey et al., 1985; Zimmerman <strong>and</strong> Perkin, 1986; Zimmerman et al., 1986. 34. AIDSCAP, 1995. 35. HealthCom, 1995b. 36. AIDSCAP, 1995. 37. Ibid. 38. Dowd, 2000. Page 95
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Immunization and Child Health Mater
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immunization and child health mater
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Table of Contents Page A Letter fro
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Materials development is especially
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The Guide explores qualitative rese
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Step 1. Plan Your Project The first
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THE CREATIVE BRIEF 3 A creative bri
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Figure 1. Sample Materials Developm
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Step 2. Identify and Study Your Aud
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• Fieldworkers, traditional birth
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2. Define Your Audience by Stages o
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B. Determine Informational Needs of
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2. Decide Which Method Best Meets Y
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In-Depth: Effective Qualitative Res
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• Ask participants to imagine som
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Figure 11. Principles of Question D
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Figure 12. Tips for the Facilitator
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Figure 14. Example of Organizing FG
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immunization. Make sure the questio
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3. Identify Patterns. As the facili
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SUMMARY OF FOCUS GROUP PHASES Phase
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Figure 17. Organizing Your Notes 22
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Step 3. Develop Messages
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A meeting with policy-makers may be
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Figure 18. Guidelines for Designing
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Step 4. Create Draft Materials Keep
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The artist can prepare more than on
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C. Video Materials Producing a vide
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VIDEO Same expert demonstrates Solo
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