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FINAL VERSION FOR APPROVAL - Sdn Bhd - WWF Malaysia

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Gunung Stong State Park Preliminary Management Plan<br />

rates could be an indicator of the popularity of the accommodation, and help determine the<br />

potential of additional rooms.<br />

Training should be conducted in collaboration with KESEDAR, as much of the area<br />

surrounding GSSP is within the auspices of the agency, and the agency is also involved in the<br />

human development of the settlers through the provision of training and aid to small<br />

businesses (see section 2.7).<br />

6.19.2 Integration of Agro-Tourism in the Promotion of GSSP<br />

The villages surrounding GSSP are replete with local fruit trees such as durians and<br />

rambutans. During fruiting season from June to August, there is a glut of fruits, resulting in<br />

low prices, and one strategy to alleviate this is to integrate agro-tourism in the promotion of<br />

GSSP.<br />

The “all-you-can-eat” concept (where visitors pay a certain sum per person to eat fruits at the<br />

orchards) can be introduced in the surrounding area, even as an extension of the homestay<br />

programme, during the fruit season. Active promotion of agro-tourism packaged as part of<br />

the tourism package for GSSP will improve the standard of living among villages through<br />

improved sales of their fruits.<br />

As in the homestay concept, steps to introduce villagers to the concept could be as follows:<br />

(i) Invite interested villagers for a meeting, outlining the concept and the conditions<br />

for participation (eg. orchards well-maintained, provision of huts for rest and<br />

shade).<br />

(ii)<br />

(iii)<br />

(iv)<br />

(v)<br />

(vi)<br />

Obtain a list of potential operators.<br />

Provide short-courses in hospitality training, and especially on cross-cultural<br />

sensitivities, as visitors may not necessarily be Malays.<br />

Provide small, soft-loans for fencing, huts, and fertiliser.<br />

Establish and maintain a registry of participants, which is reviewed annually.<br />

Promote the concept to city-dwellers and tourists through the hotel and<br />

guesthouse network.<br />

The attractiveness of agro-tourism to the villagers will depend on their expectations of<br />

success, and initially, there may be few participants. However, success may encourage other<br />

orchard owners to join the programme. As with the homestay concept, training should be<br />

carried out in collaboration with KESEDAR.<br />

6.19.3 Operation of Small Souvenir and Camping Equipment Shops<br />

As in the case of the hospitality industry, the local communities are capable of capitalising on<br />

opportunities, with little or no prompting from authorities. Currently, BAT Guides offer T-<br />

shirts for sale, but the demand is not encouraging, perhaps due to the unattractive design or<br />

the high price (RM20 per piece). There is also a part-time entrepreneur in Dabong that sells<br />

small, hand-carved, wood pieces and some paintings to tourists, but the demand is too small<br />

as yet to turn it into a full-time business.<br />

There are, occasionally, requests for camping gear (camping gas, solid fuel, hammock), but<br />

the demand is too low to support full time entrepreneurs. It is foreseen that when the demand<br />

gets more frequent, some sundry shopkeepers will respond to the demand and initially stock<br />

souvenirs and limited amounts of camping equipment for sale or rental, and eventually<br />

increase these stocks in response to increased demand. The time may come when someone<br />

finds it profitable enough to operate shops specialising in souvenirs and camping supplies, but<br />

this is unlikely to happen within the 5-year implementation period of this plan.<br />

101

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