Consultation Draft 1 - Stoke-on-Trent City Council

Foreword
The North Staffordshire Regeneration Partnership was established in March 2007 as a Regeneration Body for the North Staffordshire conurbation. The NSRP is an unincorporated body which has <strong>Stoke</strong>-on-
Trent-on Trent City Council as its Accountable Body and brings together the regeneration functions across North Staffordshire. The NSRP is working with its key Partners to translate its Strategic Objectives into
the Priority Projects that need to be implemented.
<strong>Stoke</strong>-on-Trent City Centre is located at the heart of the “North Staffordshire” sub-region. A population of approximately 500,000 people live within a 20 minute drive of the City Centre. Strategically located between
the West Midlands and The North West, <strong>Stoke</strong>-on-Trent City Centre benefits from excellent transporation links, with close proximity to major road and rail corridors and within an hour of four international
airports. The Potteries / North Staffordshire conurbation is made up of six distinctive towns with the former town of Hanley designated as the sub regional City Centre. As a result of this polycentric formation
<strong>Stoke</strong>-on-Trent has suffered for many years from a lack of clear identity and failure as a destination of choice in terms of its central City focus.
The City Centre economy is underperforming because it lacks the established diversity of uses seen in the archetypal City Centre; interconnected and established areas of retail, offices, leisure, education, civic
and residential uses supported by high quality public realm.
This City Centre Public Realm Strategy presents a long term strategic vision for the transformation of the public realm of the City Centre, contributing to the development of <strong>Stoke</strong>-on-Trent as a destination of
choice in the long term.