Consultation Draft 1 - Stoke-on-Trent City Council

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DESIGN PRINCIPLES 7 7.3 Design Principles for Softworks • There should be a general concept of green walls and roofs to proposed buildings, boulevard tree planting to streets and street trees and low hedging to car parks, where possible, with a view to providing a natural climate change mitigation strategy within the centre (in accordance with PPS 1: Sustainable Development • The adoption of the above planting concept will inform the overall branding of the City Centre. • Tree and shrub species shall be selected to suit site conditions and complement the surrounding use of colour within the public realm; fruit and/or nut dropping species should be avoided. • Tree planting may be used to frame key vistas, yet should be avoided in other places if the architectural merit of a building needs to be emphasised. • locate planting sensitively to promote maximum spatial use within the City Centre and support outdoor trading and events • Location of trees not to obstruct pedestrian or vehicular movement or encroach onto pedestrian routes; use deep rooting species to avoid disruption of the paved surface • the green link shall be identified through the use of a specific paviour with a green emblem carved into it, located every 10 metres • seasonal planting may be provided through the use of hanging baskets, using a contemporary basket design that is being developed by <strong>Stoke</strong>-on-Trent City Council. Flower colour shall be restricted to one colour for each year, to maximise visual impact. Tesco Central Forest Park CBD Potteries Centre East West Centre green infrastructure to car parks green wall to building, Paris boulevard planting to key approaches Hanley Park Plan to show softworks strategy (NTS) 68 69
DESIGN PRINCIPLES 7 7.5 Design Principles for Signage • Signage shall be located in clearly visible locations within squares and at pedestrian crossings, but must not obstruct pedestrian access (refer to spatial hierarchy plan in Chapter 6 for designated locations) or obscure visual sight lines. • The use of signage shall enhance civic identity, advertise the proximity of the City Centre to passing visitors, reduce the inward nature of the retail core, define main routes into the town centre and direct pedestrians to destinations. It should form part of the package of branding for the City Centre. • The design of signage shall be simple and iconic in nature in order to strengthen the city brand. • The signage suite as a whole should incorporate a consistent use of colours that are complementary to other colours used within the public realm. Design of vehicle gateway signage should promote visibility to vehicular users incorporating evening illumination. • Pedestrian gateway signage should be at a human scale, incorporating the City Centre brand logo, orientation plans and art; it should be distinctive to <strong>Stoke</strong>-on-Trent whilst being complementary to the surrounding landscape; signage should incorporate the principles of accessible sign design, as defined within ‘Sign Design Guide’, published by JMU and Sign Design Society and recognised as best practice. • Orientation signage should enhance identity and legibility through the City Centre, identify Cown Centre destinations, clearly direct the pedestrian in the direction sought, and help to define the hierarchy of spaces and streets. • Street name signage should be reviewed and where possible street names should be clearly placed onto corner building facades and illuminated. • the ‘Legible City’ signage scheme designed by Bristol id and implemented within Bristol is a good precedent signage scheme that is suitable for the City Centre. The signage incorporates a location plan, an orientated map and illustration of 4 minute walking distances. • interpretative material should be incorporated into signage to signify historic features • The NSRP is currently developing a suite of City signage structures that will accord with the branding strategy adopted for the City Centre. sculptural design for signage interpretive monolithic signage legible city signage designed by Bristol id 69
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STOKE-ON-TRENT CITY CENTRE PUBLIC R
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STOKE-ON-TRENT CITY CENTRE PUBLIC R
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INTRODUCTION 1 1.1 Why is this Publ
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BASELINE SUMMARY 2 2 Baseline Summa
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BASELINE SUMMARY 2 3.4 Transportati
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THE VISION 3 The City Centre public
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STRATEGIC OBJECTIVES 4 linkages loc
Page 17 and 18: STRATEGIC OBJECTIVES 4 4.1 The Deve
Page 19 and 20: STRATEGIC OBJECTIVES 4 4.3 Enhancin
Page 21 and 22: STRATEGIC OBJECTIVES 4 4.4 The Mate
Page 23: STRATEGIC OBJECTIVES 4 Environmenta
Page 26 and 27: CONNECTIVITY 5 5.1 The Transport Hi
Page 28 and 29: CONNECTIVITY 5 5.4 Gateways Increas
Page 31 and 32: BASELINE SPATIAL HIERARCHY SUMMARY
Page 64 and 65: DESIGN PRINCIPLES 7 7.1 General Des
Page 66 and 67: DESIGN PRINCIPLES 7 7.3 General Des
Page 70 and 71: DESIGN PRINCIPLES 7 7.6 Design Prin
Page 72: DESIGN PRINCIPLES 7 Decorative tile
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Consultation Draft 1 - Stoke-on-Trent City Council

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