Consultation Draft 1 - Stoke-on-Trent City Council
Consultation Draft 1 - Stoke-on-Trent City Council
Consultation Draft 1 - Stoke-on-Trent City Council
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STRATEGIC OBJECTIVES 4<br />
4.6 Sustainable Principles<br />
The regenerati<strong>on</strong> agenda provides a great opportunity to incorporate<br />
sustainable principles into the public realm that address<br />
community, ec<strong>on</strong>omic and envir<strong>on</strong>mental issues.<br />
Community Issues<br />
On a community level, ease of access to high quality amenity<br />
facilities and amenity space is addressed in the first strategic<br />
objective proposed, by emphasising linkages to surrounding residential<br />
areas.<br />
On a more detailed level, inclusive access underpins the improvements<br />
to public realm proposals, by substantially reducing<br />
street clutter, incorporating hazard warning materials within<br />
surfaces and revising levels to achieve maximum 1:21 gradients<br />
where achievable.<br />
The public realm proposals seek to enhance the <strong>City</strong> Centre’s<br />
local distinctiveness through the development of a visible brand<br />
within the <strong>City</strong> Centre public realm. The public realm will also<br />
provide opportunities for observati<strong>on</strong> and resting places. Public<br />
art and community facilities will engender the values of local<br />
people.<br />
Ec<strong>on</strong>omic Growth & Employment<br />
<str<strong>on</strong>g>Stoke</str<strong>on</strong>g>-<strong>on</strong>-<strong>Trent</strong> <strong>City</strong> Centre currently comprises mainly retail with<br />
associated small businesses. Limited but important leisure uses<br />
are available but are not supported by a broad mix of leisure uses.<br />
Parking is also a significant land use within the <strong>City</strong> Centre although<br />
it is currently under-utilised.<br />
The NSRP objectives intend to redress the balance by creating<br />
opportunities for business development, increased leisure uses<br />
and employment opportunities. Additi<strong>on</strong>ally, work is currently<br />
<strong>on</strong>going in developing the North Staffordshire brand . Following<br />
<strong>on</strong> from this will be the development of a clear and structured <strong>City</strong><br />
wide destinati<strong>on</strong> marketing strategy to provide a robust platform<br />
from which to build both external profile and local pride.<br />
The existing Potteries Shopping Centre and proposed East-West<br />
Centre within the <strong>City</strong> Centre will result in a str<strong>on</strong>g retail dumb<br />
bell effect that will envelop the retail heart. This retail heart will be<br />
emphasised using high quality public realm materials.<br />
A str<strong>on</strong>g link will be provided from the new Tesco superstore al<strong>on</strong>g<br />
Clough Street, Brunswick Street and Albi<strong>on</strong> Street, in order to<br />
highlight the supporting role that the store will provide to the existing<br />
retail core.<br />
Tesco<br />
Central<br />
Business<br />
District<br />
Potteries<br />
Centre<br />
East-West<br />
Centre<br />
Improvements to shop fr<strong>on</strong>tages and retail units will promote a<br />
quality shopping experience, whilst public realm enhancements<br />
will articulate appropriate spaces for <strong>on</strong> street trading and commercial<br />
activities to animate the streetscape. Provisi<strong>on</strong> for service<br />
c<strong>on</strong>necti<strong>on</strong>s and anchor points for <strong>on</strong> street activities will be<br />
designed and built in.<br />
Illustrative Anchor Retail & Employment Layout<br />
The development of Trinity Square and Town Road will also increase<br />
retail opportunities, and promote niche markets and artisan<br />
products that will add character to the street.<br />
The combined effect of the existing and proposed retail is shown<br />
<strong>on</strong> the figure diagram opposite.<br />
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