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Consultation Draft 1 - Stoke-on-Trent City Council

Consultation Draft 1 - Stoke-on-Trent City Council

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STRATEGIC OBJECTIVES 4<br />

4.6 Sustainable Principles<br />

The regenerati<strong>on</strong> agenda provides a great opportunity to incorporate<br />

sustainable principles into the public realm that address<br />

community, ec<strong>on</strong>omic and envir<strong>on</strong>mental issues.<br />

Community Issues<br />

On a community level, ease of access to high quality amenity<br />

facilities and amenity space is addressed in the first strategic<br />

objective proposed, by emphasising linkages to surrounding residential<br />

areas.<br />

On a more detailed level, inclusive access underpins the improvements<br />

to public realm proposals, by substantially reducing<br />

street clutter, incorporating hazard warning materials within<br />

surfaces and revising levels to achieve maximum 1:21 gradients<br />

where achievable.<br />

The public realm proposals seek to enhance the <strong>City</strong> Centre’s<br />

local distinctiveness through the development of a visible brand<br />

within the <strong>City</strong> Centre public realm. The public realm will also<br />

provide opportunities for observati<strong>on</strong> and resting places. Public<br />

art and community facilities will engender the values of local<br />

people.<br />

Ec<strong>on</strong>omic Growth & Employment<br />

<str<strong>on</strong>g>Stoke</str<strong>on</strong>g>-<strong>on</strong>-<strong>Trent</strong> <strong>City</strong> Centre currently comprises mainly retail with<br />

associated small businesses. Limited but important leisure uses<br />

are available but are not supported by a broad mix of leisure uses.<br />

Parking is also a significant land use within the <strong>City</strong> Centre although<br />

it is currently under-utilised.<br />

The NSRP objectives intend to redress the balance by creating<br />

opportunities for business development, increased leisure uses<br />

and employment opportunities. Additi<strong>on</strong>ally, work is currently<br />

<strong>on</strong>going in developing the North Staffordshire brand . Following<br />

<strong>on</strong> from this will be the development of a clear and structured <strong>City</strong><br />

wide destinati<strong>on</strong> marketing strategy to provide a robust platform<br />

from which to build both external profile and local pride.<br />

The existing Potteries Shopping Centre and proposed East-West<br />

Centre within the <strong>City</strong> Centre will result in a str<strong>on</strong>g retail dumb<br />

bell effect that will envelop the retail heart. This retail heart will be<br />

emphasised using high quality public realm materials.<br />

A str<strong>on</strong>g link will be provided from the new Tesco superstore al<strong>on</strong>g<br />

Clough Street, Brunswick Street and Albi<strong>on</strong> Street, in order to<br />

highlight the supporting role that the store will provide to the existing<br />

retail core.<br />

Tesco<br />

Central<br />

Business<br />

District<br />

Potteries<br />

Centre<br />

East-West<br />

Centre<br />

Improvements to shop fr<strong>on</strong>tages and retail units will promote a<br />

quality shopping experience, whilst public realm enhancements<br />

will articulate appropriate spaces for <strong>on</strong> street trading and commercial<br />

activities to animate the streetscape. Provisi<strong>on</strong> for service<br />

c<strong>on</strong>necti<strong>on</strong>s and anchor points for <strong>on</strong> street activities will be<br />

designed and built in.<br />

Illustrative Anchor Retail & Employment Layout<br />

The development of Trinity Square and Town Road will also increase<br />

retail opportunities, and promote niche markets and artisan<br />

products that will add character to the street.<br />

The combined effect of the existing and proposed retail is shown<br />

<strong>on</strong> the figure diagram opposite.<br />

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