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2. A free subscription to "The Record," our monthly magazine. This
lively publication will keep you informed about your Bible Society
family throughout the world.
3. Each month you will receive a facsimile page of the Scriptures you
have donated in the strange language of its printing.
The asterisk on the first point led to the letter's postscript, another technique adopted from commercial
mailings:
*P.S. For your convenience, I've enclosed your Membership Card
with this letter. Just sign it and keep it as evidence of your participation.
If you cannot join Bible-a-Month Club, check the
"NO" box on the application, and return it with the
Membership Card in the envelope provided. Thank you.
Although it was perhaps the most costly fund-raising mailing ever used at that time, it generated
substantially great response, and continued to work exceedingly well for many years. Direct marketing
expert Paul Sampson comments: "While this was an exciting package, the key factor in its
success wasn't so much the format as a great idea — the moving of mountains."
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