1g3KKgE

More documents

Recommendations

Info

www.greatestsalesletters.com - 354 -
CHAMPION "HERE IT IS A SECOND TIME" LETTER I have no idea who wrote it, but one of the most unusual and effective follow-up letters ever to come across my desk arrived some years ago from Champion Printing Company in Ross, Ohio. The envelope copy read: You asked for it. Here it is a second time. Enclosed was a second copy of Champion's catalog with this lead: DID YOU MISS IT THE FIRST TIME BY? It's just possible that you may have missed Champion's printing/pricer/handbook. You requested it. We sent one. We're enclosing another. Just in case the original somehow went astray. Most often, a follow-up catalog is mailed without any accompanying message at all. That's what makes this great mailing so special. Here's an idea I recommend to anyone sending a follow-up to an inquiry. www.greatestsalesletters.com - 355 -
Page 1 and 2:
THE GREATEST DIRECT MAIL SALES LETT
Page 3 and 4:
Page 5 and 6:
Page 7 and 8:
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
TABLE 1 100 MOTIVATIONS FOR PEOPLE
Page 17 and 18:
BEFORE THE WRITING STARTS Most expe
Page 19 and 20:
whoever has that responsibility mus
Page 21 and 22:
In my direct mail seminars, I've su
Page 23 and 24:
7. A definite statement of value to
Page 25 and 26:
1. Does the lead sentence get in st
Page 27 and 28:
expression that stops your reader a
Page 29 and 30:
Strong management will make it a po
Page 31 and 32:
In this section, more than 100 grea
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
THE READER'S DIGEST "TWO PENNIES" L
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Page 55 and 56:
BARRON'S "WIDOW & ORPHANS" LETTER A
Page 57 and 58:
Page 59 and 60:
Page 61 and 62:
your part. They're our gift to you,
Page 63 and 64:
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
GAMES MAGAZINE "CONNECT THE DOTS" L
Page 79 and 80:
Page 81 and 82:
So we bought 13 of these islands. T
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
THE FIRST BAPTIST CHURCH "ORGAN" LE
Page 97 and 98:
THE FRANKLIN MINT "100 GREATEST BOO
Page 99 and 100:
Page 101 and 102:
www.greatestsalesletters.com - 101
Page 103 and 104:
BRECK'S PERSONALIZED CATALOG WRAPS
Page 105 and 106:
HOMPSON CIGAR COMPANY "15 RIVERS TO
Page 107 and 108:
Page 109 and 110:
AMERICAN BIBLE SOCIETY "YOUR FAITH
Page 111 and 112:
Page 113 and 114:
HEWLETT-PACKARD POCKET CALCULATOR L
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
DIRECT MARKETING EDUCATIONAL FOUNDA
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
probably have made me add some kind
Page 137 and 138:
Page 139 and 140:
The big unions had announced that t
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
NATIONAL REPUBLICAN SENATORIAL COMM
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
JOHN YECK'S "LET'S HAVE BETTER MOTT
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
BANKER'S LIFE "ONE WOMAN TO ANOTHER
Page 173 and 174:
Page 175 and 176:
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Page 185 and 186:
there had been independence. Now th
Page 187 and 188:
Page 189 and 190:
Page 191 and 192:
Page 193 and 194:
FRANK LEWIS "MIRACLE GRAPEFRUIT" LE
Page 195 and 196:
Page 197 and 198:
Page 199 and 200:
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
BUSINESS WEEK "INVITATION" LETTER I
Page 209 and 210:
Page 211 and 212:
BUSINESS WEEK "INVITATION" LETTER I
Page 213 and 214:
Page 215 and 216:
Page 217 and 218:
Page 219 and 220:
Page 221 and 222:
Page 223 and 224:
QUEST/78 "CHARTER SUBSCRIPTION" LET
Page 225 and 226:
If it's been too long since you've
Page 227 and 228:
Right away, you save a welcome $3.0
Page 229 and 230:
Page 231 and 232:
Page 233 and 234:
PREVENTION MAGAZINE "MEMORIES OF GR
Page 235 and 236:
Page 237 and 238:
Page 239 and 240:
Page 241 and 242:
Page 243 and 244:
FLY FISHERMAN MAGAZINE "TROUT SPOKE
Page 245 and 246:
Page 247 and 248:
Page 249 and 250:
Page 251 and 252:
TIME-LIFE BOOKS "COWBOY" LETTER Whe
Page 253 and 254:
Page 255 and 256:
Page 257 and 258:
Page 259 and 260:
Page 261 and 262:
Page 263 and 264:
NEW YORK ZOOLOGICAL SOCIETY "ZOOFER
Page 265 and 266:
Page 267 and 268:
Page 269 and 270:
Page 271 and 272:
Page 273 and 274:
Page 275 and 276:
UNITED REPUBLICAN FUND OF ILLINOIS
Page 277 and 278:
Page 279 and 280:
THE MIAMI UNIVERSITY FUND "EDDIE RI
Page 281 and 282:
NATIONAL FEDERATION OF THE BLIND PE
Page 283 and 284:
Page 285 and 286:
Page 287 and 288:
Page 289 and 290:
Page 291 and 292:
CHRISTINA L. WOODS MEMORIAL FUND LE
Page 293 and 294:
THE NATIONAL TRUST FOR HISTORIC PRE
Page 295 and 296:
Page 297 and 298:
Page 299 and 300:
Page 301 and 302:
Page 303 and 304: SECTION VI BUSINESS-TO-BUSINESS DIR
Page 305 and 306: XEROX "USED COPIERS" LETTER When yo
Page 307 and 308: www.greatestsalesletters.com - 307
Page 319 and 320: INGHAM HALL, LTD. "LAWYER" LETTER P
Page 331 and 332: YECK BROTHERS COMPANY "GRANDFATHER'
Page 333 and 334: THE GREATEST DIRECT MAIL SALES LETT
Page 337 and 338: R. R. DONNELLEY & SONS COMPANY "FOU
Page 343 and 344: WESTINGHOUSE SECURITY SYSTEMS "CONS
Page 347 and 348: TROY-BILT "INQUIRY ANSWERING" LETTE
Page 351 and 352: GENERAL TELEPHONE COMPANY OF ILLINO
Page 353: www.greatestsalesletters.com - 353
Page 357 and 358: SECTION VIII RETAIL AND SERVICE LET
Page 359 and 360: THE ALLEY DELI "FREE LUNCH" LETTER
Page 361 and 362: DICK'S SUPERMARKETS "CONGRATULATION
Page 363 and 364: UNITED STATES MARINE CORPS "YES-NO"
Page 371 and 372: ROBERT BARTLETT REALTY CO. "JUST SU
Page 373 and 374: FAIRVIEW MEDICAL RESEARCH SURVEY ON
Page 375 and 376: 371 www.greatestsalesletters.com -
Page 379 and 380: THE PRESIDENTIAL CARD "DID I LOSE A
Page 381 and 382: BACHE FINANCIAL PLANNING "RATING A
Page 385 and 386: SECTION IX PERSONALIZED LETTERS Som
Page 387 and 388: READER'S DIGEST LETTERS No one uses
Page 391 and 392: TIME-LIFE BOOKS NON-COMPUTER PERSON
Page 401 and 402: QUILL CATALOG "WRAP" LETTERS Two ca
Page 405 and 406:
Page 407 and 408:
CANADIAN OFFICE OF TOURISM LETTERS
Page 409 and 410:
Page 411 and 412:
Page 413 and 414:
Page 415 and 416:
SECTION X THE LIGHT TOUCH Direct ma
Page 417 and 418:
Letter No. 2: i am s. mouse of s. r
Page 419 and 420:
Page 421 and 422:
Page 423 and 424:
PLAZA HOTEL "LETTERS FROM A CHAMBER
Page 425 and 426:
Letter No. 2 The second letter sent
Page 427 and 428:
Letter No. 4 On May 9,1963, still a
Page 429 and 430:
SECTION XIV TIPS FROM THE EXPERTS A
Page 431 and 432:
• Form letters using indented par
Page 433 and 434:
12. Use "carrier" words and phrases
Page 435 and 436:
11. Tie newness to an established b
Page 437 and 438:
Bus REED'S THREE BS A handy formula
Page 439 and 440:
standing. Comic-book copy uses almo
Page 441 and 442:
4. Resist the temptation to display
Page 443 and 444:
4. The sin of being noisy. Everybod
Page 445 and 446:
Does the total package get the read
Page 447 and 448:
1. The best way is the simple way.
Page 449 and 450:
5. Not only is it necessary to star
Page 451 and 452:
By writing and rewriting, you will
Page 453 and 454:
d. splitting infinitives e. repeati
Page 455 and 456:
13. Have unknown, unusual, or forei
Page 457:
BIBLIOGRAPHY Andrews, Francis S. Bi
show all

1g3KKgE

Create successful ePaper yourself

Delete template?

Save as template?