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THE GREATEST DIRECT MAIL SALES LETTERS OF ALL TIME CONTENTS VII Fund-Raising Letters .................................................................................................260 XI. Business-to-Business Direct Mail ............................................................................... 303 www.greatestsalesletters.com - 259 -
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THE GREATEST DIRECT MAIL SALES LETT
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TABLE 1 100 MOTIVATIONS FOR PEOPLE
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BEFORE THE WRITING STARTS Most expe
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whoever has that responsibility mus
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In my direct mail seminars, I've su
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7. A definite statement of value to
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1. Does the lead sentence get in st
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expression that stops your reader a
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Strong management will make it a po
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In this section, more than 100 grea
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THE READER'S DIGEST "TWO PENNIES" L
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BARRON'S "WIDOW & ORPHANS" LETTER A
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your part. They're our gift to you,
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GAMES MAGAZINE "CONNECT THE DOTS" L
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So we bought 13 of these islands. T
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THE FIRST BAPTIST CHURCH "ORGAN" LE
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THE FRANKLIN MINT "100 GREATEST BOO
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www.greatestsalesletters.com - 101
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BRECK'S PERSONALIZED CATALOG WRAPS
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HOMPSON CIGAR COMPANY "15 RIVERS TO
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AMERICAN BIBLE SOCIETY "YOUR FAITH
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HEWLETT-PACKARD POCKET CALCULATOR L
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DIRECT MARKETING EDUCATIONAL FOUNDA
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probably have made me add some kind
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The big unions had announced that t
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NATIONAL REPUBLICAN SENATORIAL COMM
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JOHN YECK'S "LET'S HAVE BETTER MOTT
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BANKER'S LIFE "ONE WOMAN TO ANOTHER
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there had been independence. Now th
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FRANK LEWIS "MIRACLE GRAPEFRUIT" LE
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Page 207 and 208: BUSINESS WEEK "INVITATION" LETTER I
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Page 211 and 212: BUSINESS WEEK "INVITATION" LETTER I
Page 223 and 224: QUEST/78 "CHARTER SUBSCRIPTION" LET
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Page 227 and 228: Right away, you save a welcome $3.0
Page 233 and 234: PREVENTION MAGAZINE "MEMORIES OF GR
Page 243 and 244: FLY FISHERMAN MAGAZINE "TROUT SPOKE
Page 251 and 252: TIME-LIFE BOOKS "COWBOY" LETTER Whe
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Page 263 and 264: NEW YORK ZOOLOGICAL SOCIETY "ZOOFER
Page 275 and 276: UNITED REPUBLICAN FUND OF ILLINOIS
Page 279 and 280: THE MIAMI UNIVERSITY FUND "EDDIE RI
Page 281 and 282: NATIONAL FEDERATION OF THE BLIND PE
Page 291 and 292: CHRISTINA L. WOODS MEMORIAL FUND LE
Page 293 and 294: THE NATIONAL TRUST FOR HISTORIC PRE
Page 303 and 304: SECTION VI BUSINESS-TO-BUSINESS DIR
Page 305 and 306: XEROX "USED COPIERS" LETTER When yo
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INGHAM HALL, LTD. "LAWYER" LETTER P
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YECK BROTHERS COMPANY "GRANDFATHER'
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R. R. DONNELLEY & SONS COMPANY "FOU
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WESTINGHOUSE SECURITY SYSTEMS "CONS
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TROY-BILT "INQUIRY ANSWERING" LETTE
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GENERAL TELEPHONE COMPANY OF ILLINO
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CHAMPION "HERE IT IS A SECOND TIME"
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SECTION VIII RETAIL AND SERVICE LET
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THE ALLEY DELI "FREE LUNCH" LETTER
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DICK'S SUPERMARKETS "CONGRATULATION
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UNITED STATES MARINE CORPS "YES-NO"
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ROBERT BARTLETT REALTY CO. "JUST SU
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FAIRVIEW MEDICAL RESEARCH SURVEY ON
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371 www.greatestsalesletters.com -
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THE PRESIDENTIAL CARD "DID I LOSE A
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BACHE FINANCIAL PLANNING "RATING A
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SECTION IX PERSONALIZED LETTERS Som
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READER'S DIGEST LETTERS No one uses
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TIME-LIFE BOOKS NON-COMPUTER PERSON
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QUILL CATALOG "WRAP" LETTERS Two ca
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CANADIAN OFFICE OF TOURISM LETTERS
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SECTION X THE LIGHT TOUCH Direct ma
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Letter No. 2: i am s. mouse of s. r
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PLAZA HOTEL "LETTERS FROM A CHAMBER
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Letter No. 2 The second letter sent
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Letter No. 4 On May 9,1963, still a
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SECTION XIV TIPS FROM THE EXPERTS A
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• Form letters using indented par
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12. Use "carrier" words and phrases
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11. Tie newness to an established b
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Bus REED'S THREE BS A handy formula
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standing. Comic-book copy uses almo
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4. Resist the temptation to display
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4. The sin of being noisy. Everybod
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Does the total package get the read
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1. The best way is the simple way.
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5. Not only is it necessary to star
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By writing and rewriting, you will
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d. splitting infinitives e. repeati
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13. Have unknown, unusual, or forei
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BIBLIOGRAPHY Andrews, Francis S. Bi
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