1g3KKgE

BUSINESS WEEK "INVITATION" LETTER I
For many years, Business Week magazine has used various invitations to bring in new subscriptions.
Two of the longest-running control packages were created by Dick Neff. One of these control
packages started off with a script type heading:
The letter began:
You are cordially invited to receive a free Executive
Portfolio with your name stamped in gold prepared
by the editors of Business Week
As a management executive, you're one of a select group invited to
accept a potentially profitable "double-header" offer.
First, you will receive — FREE — a 135-page Executive Portfolio
containing 12 reports to management on major American business
problems. This invaluable volume, compiled by the editors of
Business Week, is packed with profit-building ideas and will make a
significant contribution to your professional library.
Second, you will receive a full year of Business Week for only
$18.50, a savings of $32.50 over the newsstand price.
The invitation was enclosed in a separate inner envelope with the recipient's name handwritten
on the face.
www.greatestsalesletters.com - 204 -