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ROBERT BARTLETT REALTY CO. "JUST SUPPOSE" LETTER
Classic letters don't come from just the big companies. Often small, local mailers turn out copy
gems. Unfortunately, most of these are seen only by their intended audiences and fail to get recognition
from the direct marketing world. Fortunately, Jim Kobs keeps files of his old work, and he
sent along the classic letter shown on the facing page.
Jim comments:
■ My first year as a direct mail copywriter, I did over a dozen letters for Robert
Bartlett Realty. This is one of my favorites.
You often hear people say they wish they had bought a house or bought some land
years ago when they had a good opportunity to do so. For some reason, this is a message
that realtors and homebuilders seldom seem to get across in their advertising.
This letter tries to do that by turning the clock back five years and talking about how
different somebody's life would be.
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