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THE GREATEST DIRECT MAIL SALES LETTERS OF ALL TIME
SPECIAL THANKS
Wherever possible, I've tried to include credit to the skilled writers who created the great letters
featured in this book. Unfortunately, in many cases the identity of the writers were unknown, or
my requests for this information went unanswered. I would welcome hearing from or about any
of the writers who failed to get the credit they deserved so I can add this information to future
editions.
It would take pages to thank everyone who assisted in providing material for this book. I am particularly
indebted to the many experts whose guidelines for better direct mail letters have been
included on these pages.
I'd like to pay special credit to Maxwell Ross, who passed away while this edition was being prepared.
Max was a very special friend for many years and was often a source of guidance and
inspiration. Many of yesterday's and today's finest letter writers learned their craft from Max. His
extremely helpful checklists (many of which are included in this book) have guided writers for
the past half century. And I'm sure his words of wisdom will continue to be of value to writers
and editors into the 21st century.
Dick Hodgson 1433 Johnny's Way
Westtown, Pennsylvania 19395
www.greatestsalesletters.com - 8 -