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GOOD HOUSEKEEPING "33 WAYS" LETTER
Milton Pierce originally wrote this long-running letter in 1960, and it turned out to be the winner
in test after test, and is still used today in special situations. The letter begins on the envelope with
the teaser "33 Ways to Save Time & Money" followed by the first nine ways. The two-page letter
inside continues the list:
How many of these 33 articles can help you?
They're just a few of hundreds which have appeared in Good
Housekeeping. You'll find more, every issue, in "The Better Way" —
a magazine within a magazine — that Good Housekeeping readers
are so enthusiastic about.
Every month a staff of experts writes about medical and legal problems
and advises on education, jobs, insurance, budgets and government
benefits. You get information to protect your rights — earn
more income for your family — guard your purse against shrinking
dollars. On the envelope are 9 of the articles. Here are 24 more:
The list of articles, of course, changes from time to time, but Milton Pierce's original copy theme
continues to work year after year.
www.greatestsalesletters.com - 256 -